The Maloof Money Cup is the premiere showcase for amateur and professional skateboarding. The three-day festival takes place July 10-12, 2009 at the OC Fair & Event Center in Costa Mesa, Calif., during the opening weekend of the OC Fair. The Maloof Money Cup 2008 boasted the largest purse in the history of professional skateboarding with more than $450,000 in prize money awarded in three professional U.S. Championship Competitions - Men's and Women's Pro Street, Men's Pro Vert and the U.S. Amateur Championships.

Highlighting the weekend's events will be the Zoo York U.S. Pro Street Championship, which will feature a $100,000 first prize and the Carl's Jr. U.S. Pro Vert Championship that will award $75,000 and a tricked-out SUV to the winner who exhibits the best big air and off-the-wall tricks. The U.S. Women's Pro Street Championship will offer the largest first prize in women's
professional skateboarding with $25,000 going to the winner. The three-day event will also feature a 40,000 square-foot interactive festival village featuring action sport retailers and skateboarding activities.

The inaugural event featured 100 of the world's best professional and amateur skateboarders and drew more than 20,000 attendees to watch the high energy competition. Nearly 200,000 people visited the festival village that featured action sports retailers and manufacturers, interactive games and skating skill activities for fans of all ages.