• Mark Gamez's Guide to Miami's South Beach

    Mark Gamez and his band of Miami Beach brothers have a long history in South Beach. So there's no better crew to guide us through the scene than Mark and the crew from F1RST Surf Supply Co.
  • Erica Hosseini's Not So Typical Day in LA

    After three surgeries in three years, Erica Hosseini is finally ready to give her pro surfing dream one hundred percent effort.
  • Donald Brink on Shaping the Future

    Donald Brink is a shaper's shaper. In a world now thoroughly dominated by machines, he's steadily becoming a key member of the new brigade dedicated to the custom craft.
  • How Mary Lou Cerami's SUP Yoga is Catching on in Chicago

    Mary Lou Cerami is proud to tell people she’s 40. “Why not? I’m having more fun than I ever have, and I feel great,” says the Chicago native. “One of my favorite lines is that old George Shaw quote, ‘You don’t stop playing because you grow old. You grow old because you stop playing.’”
  • Lee Jakobs on the Bay Area Outdoor Scene

    Lee Jakobs is a lifelong surfer and mountain biker whose love for design has been impacting the outdoor enthusiast space for years. While he began in the surf apparel business with companies like Gotcha, Reef, and Rip Curl, his passion for mountain biking drove him into new realms. Today he designs everything from websites and equipment to retail outlets for many of today's leading bike brands. Lee lives, works, and plays all over the Bay Area.
  • Balaram Stack: Wave Riding in New York

    Balaram, or ‘The Surf Prince of Long Beach,’ as he’s been called, is a native Point Lookout, New York professional surfer. He is widely acclaimed to be the best surfer to ever come out of the New York area, and is one of the sport’s most creative aerialist.

Episodes

  • Mark Gamez and the Miami Surf Scene

  • Erica Hosseini's Not So Typical Day in LA

  • Donald Brink on Shaping the Future

  • How Mary Lou Cerami's SUP Yoga is Catching on in Chicago

  • Lee Jakobs on the Bay Area Outdoor Scene

  • Balaram Stack's Guide to Wave Riding in New York

Info

The FIAT Urban Surf Party is an event series consisting of 6 stops across the country highlighting renowned DJ's along with Silent Frisco inviting you to dance, check out videos profiling local tastemakers and experience the new FIAT 500L. Click on the links below for details about an event near you, or for more info on each of the tastemakers.

Be sure to enter the sweepstakes to win a trip for 2 to Hawaii to attend Surfer Poll 2013 at Turtle Bay Resort on the North Shore of Oahu. Who doesn't want to be in Hawaii in December with the World's best male and female surfers?

#LetsRide

Blogroll

What does it feel like to win a surf trip to Hawaii?

What does it feel like to win a surf trip to Hawaii?

Let’s be honest—we all play the lottery here and there, and we’ve all entered a few big contests in our lifetimes, hoping that maybe, just […]

The perks and pitfalls of being New York’s best surfer

The perks and pitfalls of being New York’s best surfer

New York has never been considered a hotbed of surfing talent. While Long Island is home to a few high-quality surf spots, they’re plagued by […]

Recapture the summer with this urban surf party in Williamsburg, Brooklyn

Recapture the summer with this urban surf party in Williamsburg, Brooklyn

For many of us, summer means long weekends at the beach, where we surf, standup paddle, play volleyball, and just enjoy the heat interspersed with […]

Just move? Why playing outside is essential

Just move? Why playing outside is essential

Lee Jakobs is a designer by trade. He’s spent the better part of two decades working on a variety of projects in and around the […]

Extend your summer with these innovative urban beach parties

Extend your summer with these innovative urban beach parties

For many of us, summer means long weekends at the beach, where we surf, standup paddle, play volleyball, and just enjoy the heat interspersed with […]

The Tao of Mary Lou Cerami’s SUP yoga

The Tao of Mary Lou Cerami’s SUP yoga

Mary Lou Cerami is proud to tell people she’s 40. “Why not? I’m having more fun than I ever have, and I feel great,” says […]

Donald Brink’s divergent designs

Donald Brink’s divergent designs

Donald Brink is a shaper’s shaper. In a world now thoroughly dominated by machines, he’s steadily becoming a key member of the new brigade dedicated […]

Erica Hosseini is finally tuned

Erica Hosseini is finally tuned

Erica Hosseini’s legs may look good, but they’ve been giving her serious problems during her career. It all started five years ago with a knee […]

Fiat 500L Urban Surf Party makes a splash in Miami

Fiat 500L Urban Surf Party makes a splash in Miami

Surf and beach lovers alike got to enjoy the growing silent dance party craze at the recent Fiat Urban Surf Party in Miami. The party, […]

Don’t miss the Fiat 500L Urban Surf Party in Chicago

Don’t miss the Fiat 500L Urban Surf Party in Chicago

By now you’ve likely noticed the Fiat invasion, and as part of this invasion, Fiat is throwing a series of urban beach parties to coincide […]

Tastemakers

Mark Gamez

Mark Gamez

Miami is a city one doesn’t normally think of when talking about surf, but native and avid surfer since the mid-eighties Mark Gamez is living proof that the surf scene is alive and well. Mark co-owns F1RST SURF SHOP (located less than 50 footsteps from the sandy beaches of Miami) and is actively involved in preserving South Beach’s unique surf history and pioneering the neighborhood for surfers all over again.

Erica Hosseini

Erica Hosseini

Erica is a surfer and model from Newport Beach, CA. She started competing at age 13 and entered her first pro event just 5 years later, where she placed 2nd and became the youngest surfer ever (male or female) to make the final of an ASP pro event. These days, she lives the life of a free-surfer and model-in-demand, splitting her time between traveling to exotic locales and gracing magazine editorials and covers.

Donald Brink

Donald Brink

Hailing from Cape Town South Africa, Donald is a high-end surfboard shaper and owner of BRINK Surfboards. His philosophy in life, surfing, shaping and especially board design is to keep things simple. “People say its old school or retro stuff I am building. Perhaps, but I like to think of it as just building fun seeking Practical Ocean rides.”

Mary Lou Cerami

Mary Lou Cerami

Mary Lou Cerami is an ACA Certified Paddleboard Instructor and Registered Yoga Teacher. An avid paddler and outdoor enthusiast, Mary Lou combined her love of nature and teaches Kayak & Yoga and Standup Paddleboard (S.U.P) Yoga classes throughout Chicagoland and surrounding suburbs.

Lee Jakobs

Lee Jakobs

Lee Jakobs is a lifelong surfer and mountain biker whose love for design has been impacting the outdoor enthusiast space for years. While he began in the surf apparel business with companies like Gotcha, Reef, and Rip Curl, his passion for mountain biking drove him into new realms. Today he designs everything from websites and equipment to retail outlets for many of today's leading bike brands. Lee lives, works, and plays all over the Bay Area.

Balaram Stack

Balaram Stack

Balaram, or ‘The Surf Prince of Long Beach,’ as he’s been called, is a native Point Lookout, New York professional surfer. He is widely acclaimed to be the best surfer to ever come out of the New York area, and is one of the sport’s most creative aerialist. Balaram is a hard charger who is never scared to jump on a plane and leave home to get barreled.