Earlier this week, Smith launched the Lowdown the Focus, the first-ever sunglasses with brain-sensing technology.
According to a press release from the brand, the Lowdown Focus “user real-time feedback on cognitive training for better focus and concentration.”
Utilizing the Lowdown frame, one of the brand’s most popular designs, the Focus combines style with technology for a brand-new eyewear experience.
Research has proven that the “benefits of cognitive training on well-being include heightened sense of self-awareness, increased focus and lower stress.” When paired with the Smith Focus app, the Lowdown Focus helps wearers hone in on their mental focus.
Sensors placed in the bridge of the nose and temples help to record brain activity during training sessions on the Focus app. After a session, users can review their data, pinpointing opportunities for increased focus and thoughtful concentration.
According to the press release, the SMITH FOCUS APP is available in the North America for free download via The Apple App Store and Google Play Store.
Smith’s Lowdown Focus frames are available now for purchase, retailing at $350.
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