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Improve your surf life with Rip Curl’s SearchGPS watch

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It was only a matter of time before the fitness-tracking obsession made its way into surfing, and we're glad it has. Thank you, Rip Curl.

The Rip Curl SearchGPS watch will track your wave count, top speed, length of ride and session time. Pulling the information is extremely easy, due to the Rip Curl SeachGPS App (or website). You can also look back on your sessions using their location maps, image sharing and graphic charts.

Wave count, top speed, length of ride and session time are important pieces of information, however, some surfers might think, “why would I need that data?”

Here's why.

Wave count: This is important if you want to accurately count how many waves you caught. Or, if you're like us and give yourself wave counts on your lunch breaks, the watch will keep you on time and out of trouble.

Your speed: Now, if you're curious, or feeling like one of your boards are slow, test the board in consistent wave conditions against another board to see if your hunch is correct. This science isn't extremely accurate (but the watch is) since board design and skill level will ultimately be the deciding factor of your speed.

However, if you're testing two boards that are similar in dimensions, you'll have a better and more accurate idea than some other shit science theory.

Length of ride: You actually did ride that wave 100 yards, and now, you have the data to prove it. Oh data, we love you.

Session time: This is another accurate measurement to keep you on time while helping you meet your daily surf demands.

At $400, this watch is not cheap. However, the design of the watch makes it something you won’t just wear in the water. Pair it with a white tee, black skinny jeans and some slip-on Vans, and you'll blend right in at your local watering hole.

In all seriousness, the Rip Curl SearchGPS watch is a positive step forward in bringing data to a sport that so desperately needs it. Data is knowledge, and no surfer is ever done learning how to improve.

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