Wednesday Wants Surf Gear Blog 4-10

Wednesday Wants Surf Gear Blog 4-10

Five surf-related items the bros at TransWorld SURF are craving

Imperial Motion trunks
Rufus Boardshort by Imperial Motion
Imperial Motion makes wonderful boardshorts, I can already see myself now, strutting down the beach with a hot babe under one arm, a beautiful Hermes Berkin Beach Bag slung over my shoulder, a graphite solar cooled beer cooler in my hand, and my new Rufus Boardshorts riding loosely around my perfectly toned torso. Or maybe I'll just be walking down the beach with my board and a dirty towel. Either way, these boardshorts will be on my body—come on summer! —Chris Coté
$60
store.imperialmotion.com
P.S. They make some amazing sweat pants that I can't wait to slide in to after a day at the beach.


Beatnik Beach Woven by …Lost
When I first saw the …Lost line of aloha shirts, I immediately went on a search for Chris Ward to see if he could hook me up. Wardo knows I love anything aloha, and these new … Lost shirts are fully packed with aloha. I went to all the usual Wardo hotspots like Riviera Beach, Lowers, Mainland Mexico, West Oz, and the North Shore and I couldn't find him anywhere. After an exhaustive online search, I found out that Wardo was doing an autograph signing in Hermosa Beach, California! I stood in line for twelve hours and when I got to the front, I realized that I didn't have anything for him to sign, so I had him sign my chest, and then I got the signature tattooed, and Wardo hooked me up with a shirt—stoked! True story. Anyway, the … Lost line of aloha shirts is awesome, will someone please invite me to a BBQ so I can show up in my new Beatnik Beach aloha shirt? Please?—CC
$53
lostenterprises.com


James Coffee Co.
I don't know if I've ever met a surfer who doesn't love coffee. But there's a difference between someone who loves coffee, and someone who LOVES coffee. I fall somewhere in the middle. I love myself some coffee, and I will go the extra mile to drink the good stuff and not settle for gas station shit or Starbucks sludge. I'm not opposed to spending a couple of extra bucks to get a really good cup of coffee, call me a snob or whatever, but I'm telling you, once you start drinking good coffee you'll never go back. My friend David Kennedy has been hiding his passion for roasting coffee from me until a few months ago when he told me about his new coffee company called James Coffee Co. He walked me through the process and made me my first cup, it was an awakening—I am officially a coffee connoisseur! Made in small batches and marked with a "best by" date, James Coffee Co. will make you a believer. Support independent artists, and I can honestly say that this coffee is an art in itself.—CC
$15
jamescoffeeco.com (also available at UNIV in Encinitas)


Sticky Bumps Munkey Wax
I think wax may be one of the most overlooked parts of the overall surf kit. How many times have you grabbed a tiny chunk of who-knows-what off the bottom of the stairs at your local spot only to slip on your first wave? Happens to me all the time. And while surfers seem to think wax grows on trees and is therefore free, the stuff that connects us to our boards has a ton of science and engineering behind it. Take "Munkey" wax from our friends at Sticky Bumps. It's 5X stickier than normal bars of wax, but not too sticky like the gooey stuff that has been going around and leaves a mess of your board and anything it comes into contact with. So the next time some schlep bums wax off you in the parking lot, tell the guy to pony up and buy some, he'll thank you later.—Justin Coté
$15 for 6 bars
stickybumps.com


Hollywood Halter top and Sassy Pants bottoms from B. Swim
I'll be the first person to tell you that I know very little about bikinis. However, the one thing I do know is that the phenom known as "scrunchy butt" bikini bottoms is here to stay. The way they, you know, scrunch the butt, is simply amazing! They can turn an average butt into a thing of beauty. And when you put an already great butt into one, watch out! At the risk of sounding like a creep (probably too late), I'll cut this short and just suggest getting your girl into one of these B. Swim numbers asap. And once she's out bronzing the buns, don't mind all the bros checking her out at the beach, embrace it.—JC
bswim.com


Skipper Fish by Catch Surf
Close outs, beer assisted surfing, slow summer days, high performance tomfoolery; all good reasons to own a Catch Surf Skipper Fish—or any of their quiver for that matter! Much like the company, the Catch Surf Skipper Fish is built for fun. Pulverizing shore break to rippable point breaks, you can ride these things in anything and it's hard to do it without a smile on your face.—Jason Jackson
$250
catchsurf.com