Andy Wirth will be donning his fake mullet for hit show

Anyone who's ever bumped a chair, flipped a mid-mountain burger, or stood in a ski school lineup has likely said at one point or another that the people running the resort are idiots who could never do their job. No chance in hell they could keep up on skis or a snowboard. This Friday, ski-serfs everywhere will get to see this dream scenario put to the test. Andy Wirth, the president and chief executive of Squaw Valley and Alpine Meadows will don a fake mullet and make an appearance on CBS's Emmy-Award-winning reality show "Undercover Boss."

You'd never contemplate hitchhiking. After all, one only has to watch the news consistently to hear tales of hikers mysteriously disappearing from country roads, plucked up by serial killers in pick-up trucks. You'd never give someone a lift either--there's no telling how many body parts are stashed in that dirty pack. Hitchhiking is dangerous and, in most cases, illegal.
Photo courtesy Johnie Gall

But what if it weren't? The wheels are already turning for Jackson Hole,..

Epokhe Eyewear, the brainchild of surfers Dion Agius, Mitch Coleborn, and filmmaker Kai Neville, unveiled it's new line of classic-yet-futuristic eyewear recently, and today they've announced their first official team rider has been welcomed aboard: 18-year-old Creed McTaggart. To accompany this announcement is a very enthralling motion picture offering from the keen eyes of Neville. As co-founder Dion Agius noted in a company release, "We just did a trip down the coast for an upcoming..

Canoe and Kayak magazine's 40th anniversary celebration wouldn't be complete without a shout-out to the companies that have supported the magazine from the start, and drove the evolution of their sport. In this vein, they've put together a contest where you can vote for your favorite vintage ad from the sport's most dominant companies.

The contest kicked off Feb. 11, with a first-round showdown between Stohlquist and Teva, and continues with a new battle every weekday through..

More than 800 people from the surf industry gathered last week in Anaheim, California, for the SIMA Image Awards to recognize achievements in surf gear, retail, and marketing in the past year, and the evening's big winner was Brixton, who won the coveted Breakout Brand of the Year award.

The award is given to the brand that has made the biggest strides in brand recognition, product development, and breakout growth, which is no small feat in an industry whose most established..

It's that time of year again--the boys over at Surfing magazine have been working hard on their much anticipated swimsuit annual, and now they're offering us the first peek. For this year's swimsuit issue, Australia's East Coast is the backdrop for the scantily clad ladies, and since the Southern hemi is in the middle of summer, everything about this was hot:

Photos by Duncan Macfarlane; see the whole gallery over here.