It’s called the Nike Plus Fuel Band. Nike partnered with Apple to create a new mobile phone app that tracks all the movements you make throughout your day using a sports-tested accelerometer. It measures your steps, calories, time & NikeFuel. It will set a goal for you every day, compiles data, and then you go out and beat it.
It also gives you bragging rights and lets you share and compare it with friends on line via a built-in USB. The wristband goes on sale in the US on February 22nd.
Check it all out in video below: