It was Saturday, May 12, deep in the Hollywood Hills, where some very famous people got together to celebrate the launch of skateboard mogul and television star Rob Dyrdek’s newest endeavor– a line of premium sunglasses and accessories. The party lasted well into the early hours, where a mixture of skateboarders, actors, musicians, and media rocked out to the music of L.A. based band “Bleached” and DJ Ana Calderon.
Dyrdek is partnered with CEO of Fox Head, Pete Fox, and acclaimed designer Jerome Mage to create a line that promises “to represent an elevation in street and skate inspired fashion and lifestyle.”
The sunglasses also incorporate the work of Carl Zeiss of Zeiss Optics, which will provide every lens in IVI sunglasses for optimum, optical excellence.
Is this just another star using his name to create a line of products that lack quality and substance? Or are these just some high-quality shades? For now you can check out the collection online here and product will available at local retailers in June. In the meantime, we’ll just have to take Rob’s word for it.
Check out photos of the launch party here.