Jgermeister, the brand known for consumer level innovative marketing programs and promotions, will once again be recognized as the official and exclusive spirit sponsor world's premiere stadium off-road motorcycle circuit: the 2010 Monster Energy AMA Supercross, an FIM World Championship. Jgermeister is the first distilled spirit to sponsor AMA Supercross.

Monster Energy Supercross fans will experience "Jager World" through the brand's various initiatives on the 17-stop racing circuit. In addition to sponsoring the 2010 supercross season, Jgermeister will sponsor the Freestyle Motocross Jump Team to perform at supercross races, which includes top riders from around the world, including - Mike Metzger and "Cowboy" Kenny Bartram. The state-of-the-art Jgermeister Mobile Stage will be setup in the pit area of the stadiums* and will feature live music and DJs throughout the day. Jgermeister also plans to host riders and VIPs 21 years of age or older in the Jgermeister Dome, complete with the world renowned Jgerettes and various interactive games. At select Monster Energy Supercross races throughout the 2010 season, Jgermeister will be conducting a text to win sweepstakes. Prizes include a brand new KTM/Jgermeister motorcycle and Jgermeister Tap Machines.

"Monster Energy Supercross has proven to be a great platform for Jgermeister and we look forward to increasing our presence in the 2010 season," stated Bill Henderson, Senior Vice President of Marketing and Advertising. "We are excited to continue building momentum in the supercross arena with the best in the industry, Feld Motor Sports and top FMX riders Metzger and Bartram."

"We are looking forward to another successful season with the Jgermeister supercross partnership," said Todd Jendro, Senior Director of Operations, Feld Motor Sports. "Their global brand awareness and on-site activation will continue to enhance the overall supercross experience."

"I am looking forward to getting back to my roots of supercross again," says Bartram. "Even though I am not racing in the race, I feel like I am a big part of supercross again with the Jgermeister FMX team." Mike Metzger adds, "I'm excited to be at the Supercross and Outdoor Nationals and ride with Cowboy Kenny Bartram and the MOB Syndicate riders Rob Distler & Thomas Alves."

Activation of the Jgermeister supercross sponsorship begins with the season opener at Angel Stadium in Anaheim, California on January 9, 2010 and will take place in 15 markets throughout the country. The 2010 Monster Energy Supercross schedule is located on Jgermeister's newly redesigned website, www.jager.com.