Fly Racing is pleased to announce it has joined forces with motorsport fitness consultant Seiji Ishii, better known as "Coach Seiji." As part the new alliance, Fly Racing will be the exclusive riding apparel provider to Coach Seiji and coachseiji.com, allowing both personal training and online coaching clients to view and sample Fly Racing's exciting line of racewear, helmets, and other products.

Said Coach Seiji, "Fly Racing has come a long way in a short time by constantly improving and never settling for 'good enough.' Their riding and racing apparel continues to evolve in functionality, durability and style. I've seen this through Fly's sponsorships of Jason Anderson and Andrew Short. I am excited to forge a strong relationship with Fly Racing and their parent company Western Power Sports. My dealings with Rod Reynolds and Max Steffens have been nothing short of stellar and their company's values and support of both racers and the sport are exemplary. I hope to be able to aid them as much as they will aid me, and my clients. I hold the company, their owner and their race support staff in the highest regard."

Likewise, Fly Racing's Amateur Motocross Support Manager, Rod Reynolds, is thrilled about the possibilities the new partnership will offer both parties: "We are excited to have Coach Seiji join the Fly Racing Family. We will try to use his expertise and opinions to help further develop and improve our current designs, and continue to come out with new and innovative designs for the future."

Fly Racing products can be found at your local dealer. For more information and to view its exciting 2011 line-up of racewear, helmets, casual wear and hard parts, visit FlyRacing.com.