I suppose you could say Lotek has been off the radar lately, and even that might be an understatement. However, Lotek isn’t just a company. It’s a circle of people and in the middle of it is Rich Hirsch, a person I shouldn’t have to describe if you’re a rider. Lotek thrives because people in that circle, such as Craig Passero, value that relationship more than anything, such as financial gain. Passero has always ridden for himself, even though he could probably ride his ass off and grab endorsements from big guys. This edit kinda sums that up, as he rides with friends and cameras happen to be recording…