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Adventurers revel in GoPro Mountain Games
Salted offers female surfers a chance to shine
Get on two wheels in Mammoth Lakes, California
Fly free at Torrey Pines Gliderport
Dogs have their day at GoPro Mountain Games
Adventurer Jess Cramp inspires us to be braver
Spoked An Outdoor // Excursions Blog

Nigel Sylvester Starting a Bike Brand?

Nigel Sylvester has left Mirraco and is said to already have plans for his next venture, which sound like a new brand he will be running. It’s also possible that he would simply join another brand such as Skavenger but given Nigel’s position in the industry and his entrepreneurship it’s more likely he will begin his own brand. Take from these quotes what you will, here’s what Nigel and Mirraco president Jim Ford had to say about the changes:

Jim Ford, Mirraco president:

Mirraco and team rider Nigel Sylvester will be parting ways in 2012. Nigel was a member of Mirraco’s powerhouse 2011 team of world class riders that included Dave Mirra, Harry Main, Kyle Baldock, Andy Buckworth, and Chris Hughes. “We’re going to miss Nigel. He was a great ambassador for Mirraco, an amazing rider, and a really good guy all rolled into one.

While we hate to see Nigel go, we understand why he’s chosen to move on. He’s been given a unique opportunity to help build a brand. He’s always been interested in product design, promotion, and creating an image around his lifestyle. His new role will give him full control over all of those areas of the business and that’s something Mirraco just couldn’t offer him. We wish Nigel all the best in what is a big step in his ongoing career in the bike business. I’m sure he’ll do a great job, and we look forward to watching him progress.

Nigel Sylvester:

I want to express my deepest gratitude to Dave Mirra, Jim Ford and the whole Mirraco staff. It’s been an awesome ride for the past 6 years. I’ve had the opportunity to learn so much, and I’m truly grateful.