To celebrate the release of their brand new camera Nikon hired the talented Cory Rich to shoot a short film using only the 4D. What Rich and his crew was able to produced makes you want to run out to your nearest camera store and purchase the D4 right away. Don’t be fooled though as Rich possesses a few more skills than just pointing and shooting.

Rich enlisted the help of a talented young kayaker Dane Jackson, endurance Mountain Biker Rebecca Rusch, and rockstar solo climber Alex Honnold. What these rare athletes have in common is the ability to go beyond the limits of when most normal people would think its a good idea to stop.

It’s hard for most to understand why these athletes push them selfs to such dangerous and extreme limits, so the concept behind the film is “WHY.”

The stunning visuals, compelling storyline, and high quality production make this a must watch short film.