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Front of Trek Poster
Background info in the Poster-
Every once in a while an athlete comes along who makes the impossible seem as natural as breathing. Brandon Semenuk is just such an athlete, a rider who has defined a generation of mountain bikers with his effortless style and big air. Though he’s often thought of as a slopestyle genius, the laid-back Canadian can do it all, from downhill to dirt jumps, making it seem that he was born on a bike, and was sending it before he even learned to walk.
Back in the dog days of summer, while on hiatus from competition due to an injury he sustained during the slopestyle contest at Kokanee Crankworx, Semenuk headed to Green River, Utah, to do a little riding and a little filming.
Photographer Sterling Lorence captured the shot. Trek and Bike magazine turned it into a poster.