A dictionary’s definition of Kluge is “an ill-assorted collection of parts to fulfill a particular purpose,” and the following production combined 25 tons of material and 12 premier athletes to, according to the Red Bull Kluge project, “see what happens when physics gets physical.”
The project deserves a high mark from a creativity standpoint, and the featured athletes, as they usually do when they perform, display incredible prowess.
But of course the real objective of this unusual chain reaction of events, which incorporates machinery and athletic feats to complete a series of links, is to showcase the Red Bull universe in a manner that’s expected to go viral. And to that end it appears to be on the way to becoming a success, having garnered more than 110,000 views in less than 24 hours.
Impressive, yes. Worth six minutes of your time? That, of course, is up to you to decide.