The last thing women want to have happen is some sort of wardrobe malfunction involving their bra.
JML, a London manufacturer of bras, knows this well, so it turned to the sport of skydiving to test its latest product and asked skydiving coach Laura Muller of West Yorkshire to be the guinea pig.
“Anything for a giggle,” she said.
So, Muller took to the friendly skies, jumping out of an airplane at 15,000 feet wearing only a respectable black sports-type bra, sweatpants, helmet, shoes, gloves and, of course, a parachute.
The British media, as they are inclined to do, had a bit of fun with the story, including several photos.
“D-cup daredevil goes skydiving to test new bra,” The Sun’s headline read.
“Leaping 15,000ft from a plane? That’s one way to test a bra!” the Daily Mail’s headline said.
Fortunately, the test went without a hitch with no Janet Jackson moment. Muller landed safely, presumably with a giggle, and immediately endorsed the product.
“If a bra can stay comfortable at 150 mph,” she said, “then it can certainly withstand a night out partying.”
Oh, so that’s why they were testing the bra.
If so inclined, see the test flight here: