Since 1995, Arbor's designs have been ecologically based, and for most of that time, the only environmentally friendly alternative available. Through the years, a lot of people have looked at what we do and thought - "tree-huggers." We never fought the label too much - after all, the goal from the start was to do right by the planet. Yet, anyone who expected us fit the stereotype, was in for a surprise. This company is about riding - and a modern approach to environmental thinking; an approach that, today, is being embraced by the surf/skate/snow industry as a whole. Funny how times have changed.