JED'S SHED

Friday, October 9, 2009 10:45am PDT (2 years ago)

Jed Noll Finds the Right Alchemy on a San Clemente Corner

The first surf shops began as extensions of shaping rooms. Out of the 1940s and into the 1950s, guys like Matt Kivlin, Joe Quigg, Bob Simmons, Jack O'Neill and Dale Velzy - then Hobie and Greg Noll and etc - who were busy as bees shaping surfboards in garages and small workshops, found that as demand grew, it was a good idea to hang a shingle and sell surfboards from the front of the store, at the same time they mowed balsa..