Crown Athlete Management Company, Inc. (“Crown AMG”), an athlete management, marketing, and sponsorship procurement company, has filed a multi-million dollar lawsuit against Hansen Beverage Company (“HBC”), doing business as Monster Beverage Company (“Monster”) for fraud, intentional interference with contractual relations, and related claims. The lawsuit, filed in San Diego County, alleges that Monster fraudulently induced Crown AMG to enter into agreements, fraudulently concealed its true intentions to exclude Crown AMG from earning fees and commissions, and made numerous false promises to Crown AMG about potential future business opportunities.

In 2003, Scott “Hollywood” Sepkovic founded Crown AMG as a comprehensive marketing, branding, and athlete management firm. According to the lawsuit, that same year, Crown AMG was recruited by Mark Hall, President of Monster, to help market and build brand recognition for the “new” Monster Energy Drink. The Monster Energy Drink had only been launched the prior year, and had yet to establish significant brand recognition.

Over the next 6 years, Crown AMG was instrumental in building brand recognition for Monster worldwide. HBC’s sales skyrocketed from $115 million in 2002 to $1.18 billion in 2008. Crown AMG believes that its efforts helped HBC land the #1 position on the “Forbes 200 Best Small Companies” List in 2005 and 2007. Further, in July of 2006, Fortune Magazine stated that, "Since the beginning of 2004, Hansen Natural's stock [had] risen a Google-stomping 3,900% to $170."

In the lawsuit, Crown AMG alleges that Monster unlawfully interfered with Crown AMG’s business by, among other things, filing lawsuits against Crown AMG clients, instructing Crown AMG’s clients not to pay Crown AMG, and making false representations to Crown AMG and its clients.

The 2010 MSR sponsorship program is open to all applicants for two more weeks. All riders will need to submit an up to date resume directly to MSR’s Corona headquarters, prior to the November 30, 2009 deadline. No outside sponsorship website applications will be accepted.

Please note that a valid email address will be required to apply for sponsorship this season. Don’t miss your chance to join the MSR team, alongside Kevin Windham, Nick Wey, Team AMPRO Yamaha and many more top notch riders.

Mail resumes to:
MSR MX
Attn: Rider Resume
1055 Montecito Dr
Corona, CA 92879

Email resumes to:
msrcustomerservice@msracing.com

Check out the recently revamped MSR product site at www.msrmx.com

About MSR

MSR was founded in 1971 by motorcycle racing legend Malcolm Smith. What started off as a small accessory business importing throttle and brake cables is now an industry leading motorcycle apparel and hard parts manufacturer. MSR offers a complete line of riding gear, covering the motocross and off-road rider from head to toe with innovative designs and second to none performance. MSRHP is constantly progressing its line of revolutionary hard parts that make your bike perform better, last longer and look more stylish.

MSR utilizes exceptional distribution through Tucker Rocky and a continued focus on producing quality products to satisfy its thousands of loyal dealers and customers. From a first time rider to supercross star Kevin Windham, MSR is committed to providing you a superior product.

MSR - One Brand Fits All

FMF now offers its patented Megabomb header in durable stainless steel construction. By constructing the Megabomb header in stainless steel, customers will now receive the same performance gains as our patented titanium Megabomb, while maintaining the durability necessary for off-road use.

Do not be fooled by knock-offs, FMF's patented Megabomb header increases output from a stock motor as much as 10% and reduces sound output as much as 1.5dB. All FMF products are made from premium American material right here in the USA. Stainless Steel Megabomb headers are now available for all late model motorcycles at your local dealer or www.fmfracing.com.

Retail price from $274.99
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To help increase dealership traffic, the Motorcycle Industry Council Board of Directors has launched Revive Your Ride! the first industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation. Dealerships can download logos, advertising templates and other promotional items, all for free at www.mic.org/reviveyourride.

Revive Your Ride! can do for powersports retailers what Black Friday does for holiday sales: send riders and those who shop for them to powersports retailers across the country. It is an industry-wide campaign with a unified theme, style and design that can be used by all powersports retailers to help break through today's marketing clutter.

"The theme Revive Your Ride! can mean accessorizing the motorcycle you already have, pulling a machine out of the back of the garage and putting it back on the road or trail, getting some overdue service done, sizing up some fresh riding gear, and, yes, it can mean a new bike or ATV too," said Frank Esposito, member of the MIC Board of Directors and president of Kendon Industries, Inc. "The unified theme, style and design, if used by many dealerships, repeatedly, can collectively cut through today's marketing clutter. We want a clear message to customers that regardless of how much they have to spend, now is the best time to visit their local motorcycle dealer, aftermarket outlet or service shop. The product selection is great right now, the deals are generous and there is plenty of expert dealership staff to help."

Retailers can begin to use the Revive Your Ride! theme and promotional tools now to jump-start the ATV and holiday shopping season. The promotional tools are designed to be simple and flexible, and can be tailored to fit local market conditions and individual dealer needs. The Revive Your Ride! website contains a number of promotional suggestions that dealerships can add to what they are already doing to give customers even more reasons to visit retailers now.

Esposito and the MIC's Board members conceived Revive Your Ride! to help dealers build floor traffic. It was further developed with input from the aftermarket members and is supported by a wide range of association members. A list of actively participating MIC member companies can be viewed on the website. In addition, MIC member agencies, media outlets and others are involved with 'in-kind' support.

"It's built so dealerships can make it work for themselves and make it work for their customers - the ones they already have and the ones they want to gain," said board member Eric Anderson, change agent of Vroom Network. "It's free for everyone to use as they see fit, and we hope it's adopted by many. We think that Revive Your Ride! can offer a marketing boost and help do for powersports retailers what the Superbowl, Thanksgiving and Presidents, Memorial and Labor Day sales events help do for department and grocery stores."

Early participating MIC members include:
Advanstar
Dealernews
GE Money
Kendon Industries
Motorcycle USA
Parts Magazine
Powersports Business
Schiefer Media, Inc.
The Creative Works
Vroom Network

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, and activities surrounding technical and regulatory issues. It is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! website at www.mic.org/reviveyourride.

As the weeks wind down until the season opener in Grand Rapids, Mich., January 8-10, the 2010 AMA Arenacross Series roster is starting to take shape as longtime series supporter Storm Lake Honda announced its rider lineup for the upcoming season.

“Having a shop that stands behind us and knows racing is awesome,” said Team Manager Matt Draper. “Storm Lake Honda is one of those few dealerships that understand the sport and when we need something, they go out and do whatever they can for us to make it happen. They’ve never once not done something they said they would and that is hard to find.”

Leading the way for Storm Lake is defending AMA Arenacross Lites Central Region champion Kurt McCabe. The Iowa native relied on consistency to claim his first career AMA title last season and just a few short weeks ago, rode to a dominant Lites class victory in front of his hometown crowd at the Des Moines prequel.

“Kurt will be our Arenacross class rider for 2010,” added Draper. “He will run some select Lites races for the chance to run that number one plate. I feel that he should run that number one every chance he gets because you never know if you’ll get that chance again.”

Joining McCabe is a pair of young up and comers in Ricky Draper and Brian Foster. For each rider, the 2009 season was their debut on the pro level and each gained valuable experience that will prove vital in their foray into the AMA Arenacross Lites class.

“Ricky (who was previously injured) was just released and will be racing next weekend,” explained Draper. “Unfortunately, Brian suffered an injury and will be out for a few months. We’ll be holding his spot though awaiting his return. The initial plan was to have Brian compete in the East Coast Lites and Ricky the West Coast Lites but with the recent changes we’ll see how things work out. Both riders are also qualified for the premier class and will take a shot at the main events at select races.”

Storm Lake took advantage of getting an early jump on 2010 at the Des Moines prequel, bringing all three riders to compete one final time before the official start to the season. With McCabe’s aforementioned success and a solid seventh place effort from Foster, it looks to be a promising year for the Iowa-based team. The chance to race in Des Moines was great for us. It gave us an opportunity to ride our new bikes in a race environment and I’m really happy with how we performed,” Draper continued

The 2010 AMA Arenacross Series kicks-off in Grand Rapids, Mich., January 8-10 from Van Andel Arena. Tickets for all rounds of the 2010 season can be purchased at www.ticketmaster.com and www.arenacross.com.

For more information on the AMA Arenacross Series log on to www.arenacross.com.