• MX Sports Announces International TV Package


    Morgantown, W.V.
    - After announcing the strongest domestic television package in the
    history of motocross, MX Sports and Alli, the Alliance of Action
    Sports, are proud to announce an equally compelling international
    television package for the 2009 Lucas Oil AMA Pro Motocross
    Championship.


    In partnership with Kneip Media Agentur, an international broadcast
    and television agent, as well as global networks Motors TV, Nuvolari,
    FOX Australia, ESPN Brazil, and Greenlight TV, the 2009 racing series
    will reach far beyond American borders and directly into households and
    television sets on 6 continents, 80 countries and over 430 million
    possible homes.


    "Making our series accessible to our international fans was a
    priority for MX Sports. We want motocross enthusiasts all over the
    world to have access to our programming and racing action" said Nick
    McCabe, who heads Commercial Development for MX Sports. "With our
    world class athletes, sponsors and tracks, we can now deliver a truly
    global package."


    "It is very good that my family can watch me race this year," said
    Monster Energy/Pro Circuit/Kawasaki's Christophe Pourcel, the French
    rider who won the 2006 World Championship before moving onto the AMA
    Circuit. "I am racing in America because it gives me a chance to race
    against the best riders in the world. With Motors TV showing our races
    back in France, my family and all of my fans in Europe can see how I am
    doing."


    Greenlight TV, with its Motorsports Mundial, Planet Speed, and Max
    Power programming, reaches over 400 million homes throughout the
    European Union, Russia and the Orient. The network will feature
    highlights of each round of the 2009 championship. The remaining
    networks will provide each broadcast in its entirety with Motors TV,
    FOX Australia, and ESPN Brazil combining to reach over 21 million
    homes. In total, the series will reach over 430 million homes
    throughout the globe, which is a new benchmark for global viewership
    for the historical series.


    The 2009 Lucas Oil AMA Pro Motocross Championship begins on
    Saturday, May 23 at Glen Helen Raceway in San Bernardino, Calif. The
    series will complete 12 rounds of action throughout the summer
    featuring the 450 Class, 250 Class, and the newly introduced Women's
    Class. The three-month championship concludes with the Second Annual
    American Motocross Festival at Steel City Raceway in Delmont, Pa. on
    Saturday, September 5.


    For more information, please contact Lucas Oil AMA Pro Motocross Championship media coordinator Brandon Short via email at brandon@nextlevelsportsinc.com or by telephone at (949) 365-5752.


    About MX Sports


    MX Sports, LLC, owns, manages and produces the two most prestigious
    and world-leading motocross championships - the Lucas Oil AMA Pro
    Motocross Championship and the Air Nautiques AMA Amateur National
    Motocross Championship. MX Sports is a second generation family owned
    business that has been in operation for well over 26 years and is an
    industry leader in the segment of off road/action sports race promotion
    in the United States. Through its various racing properties,
    partnerships and affiliates, MX Sports fields more than 60,000 action
    sports athletes each year and attracts millions of active fans,
    spectators and enthusiasts. For more information on MX Sports, please
    visit www.mxsports.com.


    Alli, the Alliance of Action Sports


    Alli, the Alliance of Action Sports, is a global business that
    encompasses national and international action sports tours and events,
    multimedia production, and a consumer facing lifestyle brand. The
    Alliance includes: the Dew Tour, Winter Dew Tour, China Invitational,
    Maloof Money Cup, Lucas Oil AMA Pro Motocross Championship, King of
    Wake series, and the Free Flow Tour; Alli Productions, which creates
    original content, produces and presents content with partners, and
    distributes Alli content through a variety of channels. Alli is owned
    by NBC Sports and MTV Networks and represents a network of athletes,
    fans, brands and properties. Its mission is to facilitate the momentous
    growth of action sports, through competition and lifestyle, for a new
    generation of fans and athletes. The Alli properties are home to more
    than 550,000 spectators each year and broadcasts more than 150 hours of
    original content in 100 countries and 280 million homes worldwide. More
    information can be found at www.allisports.com.


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