Once upon a time in a land called the internet, a viral video titled 'skater ollies car' jumped onto computer monitors across the land. The title could not have been more direct and to the point. A skater, on a skateboard, launches off a ramp, clearing the top of a small sedan as it smashes the ramp underneath him. Sketchy stunt to say the least. The video was seen on blogs and viral sites around the world, featured on the homepages of Myspace, MSN, Ebaums, Break, and grindtv. It saw over 600,000 views in one day. The video was made by 2 young Los Angeles filmmakers, Conor Colwell and Tim Ryan (check out DPOLA and TAR productions for more of their genius). The skater's name is Zach Miller, and pro surfer Ricky Whitlock was the stunt driver of the poor toyota that plows into the ramp.

Basement dwelling porn addicts werent the only ones to see the video, however. The execs of big corporations had begun to take notice. A shaky 40 second video, made for zero money, was seen by millions. For free. Cartoon light bulbs went on above the heads of marketing execs everywhere. Nike was the first to take a shot. I'd imagine there was big meeting, in a big office, in a big building, where some guy in a suit stood up and said: "Ok, now picture this: we take 'skater ollies car', but instead of a skater on a board, we have KOBE BRYANT jumping over the car. Wearing his new signature shoe. Boom. Viral Video." Flash forward 6 weeks. Kobe "releases" a "home made" "video" of him "jumping" "over an Aston Martin". Nike does a good job of obeying the laws of viral. Shaky home-made video quality (it was shot with a tripod, the shakey-ness was added). Relaxed, seemingly unscripted dialogue, with former teammate Ronnie Touriaf. They even made sure that the director, film crew, cops, paramedics, kobe's wife (arms crossed), stunt guys, etc, were out of the shot at all times. One can almost, for a second, believe that a multi-millionaire mvp athlete would risk his life to make a cool video, just for fun. The video sees 5,000,000 views on youtube.



An executive at Axe bodyspray sees this video while practicing his 'double pits to chesty' in the mirror, and a light bulb goes off above his head. A month later, axe releases this commercial. At about the 3 minute mark, the sheck seemingly does a direct parody of the skater ollies car video, except Greg lutszka and Jereme Rogers (i wonder if maybe when the cops stopped Jereme from doing this, he was just practicing his double pits to chesties??) are driving a golf cart. And there are hot chicks just standing there. Why wouldnt there be? The Sheck clears the cart with a seemingly effortless 12 foot ollie, and pulls a perfect double pits to chesty in mid-air, to the obvious relief of the hot chicks. Oh man, I hope the Sheck throws this trick down at the next dew tour or x-games comp.This video was actually shot at the same location as the original 'skater ollies car' video, and they even hired Zach Miller, the skater from the video, to be Sheckler's stand-in. The commercial is airing now, watch the extended version below..


The moral of the story kids? If you ever have a good idea, share it with the world, and watch people steal it and make millions of dollars selling sneakers and deoderant.

This past weekend the Dew Tour took over the Boston Garden in...uh...Boston. Sheckler took out the street final, to the delight of the entire female population. Lasek took the vert, to the delight of... fans of Bucky Lasek. Both skaters were expectedly humble and gracious in their post-win interviews. I wont bore you with the exact quotes, as im sure you've heard an athlete 'thank the fans' and say 'it was anybodys game' before. Both skaters did have to face a ridiculously stacked roster, in order to take the win this weekend. Ryan Decezo made it through 4 rounds of international qualifiers, and rampaged all the way to the podium, just barely losing out to Sheckler. Chris Cole has been winning everything in sight this year, but still couldnt top the Sheck, placing 3rd. Bucky had PLG and Andy Mac breathing down his neck in the finals, but was still able to throw down the winning run. However, Bucky and Shecky weren't the only ones who rose to glory this weekend. In related news, I overcame great obsticles and triumphed in the face of adversity to win the sunday ping pong tournament in my garage. And like the true champion I am, I donated all my winnings to charity (cough), and proceeded to get drunk and talk shit to everyone. Good sportsmanship is for losers. Speaking of which, heres the list of losers from Boston, except the two names next to the number one. They are winners, just like me.



Dew Tour Skate Open/ISF Skateboarding World Championships
July 25, 2009
Boston

Park:
1. Ryan Sheckler, San Clemente, Calif., 91.03.
2. Ryan Decenzo, Canada., 89.50.
3. Chris Cole, Philadelphia, Pa., 87.93.
4. Chaz Ortiz, Chicago, Ill., 86.70.
5. Paul Rodriguez, Tarzana, Calif., 85.98.
6. Greg Lutzka, Milwaukee, Wis., 80.75.
7. Rodolfo Ramos, Brazil, 81.30.
8. Carlos De Andrade, Brazil, 79.50.
9. Dave Bachinsky, St. Louis, Mo., 78.95.
10. Dennis Busenitz, Germany, 77.05.
11. Peter Ramondetta, Tulsa, Okla., 72.05.
12. Chris Mendes, Moreno Valley, Calif., 70.15.

Vert:
1. Bucky Lasek, Baltimore, Md., 92.50.
2. Pierre-Luc Gagnon, Canada, 90.75.
3. Andy Macdonald, Boston, Mass., 87.75.
4. Sandro Dias, Brazil, 86.75.
5. Bob Burnquist, Brazil, 82.50.
6. Renton Millar, Australia, 81.75.
7. Adam Taylor, Cocoa Beach, Fla., 81.50.
8. Rob Lorifice, Carlsbad, Calif., 81.50.
9. Anthony Furlong, Tampa, Fla., 76.75.
10. Alex Perelson, San Diego, Calif., 60.00.

check out allisports.com for more