AN ESSENTIAL PART OF THE "BEING" SURVIVES DEATH TO BE REBORN IN A NEW BODY,
HYPE! IS THE SAME AS IT NEVER WAS...
ACCORDING TO CERTAIN BELIEF SYSTEMS, A NEW "PERSONALITY" IS DEVELOPED
DURING EACH LIFE IN THE PHYSICAL WORLD,
BUT SOME PART OF THE SELF REMAINS CONSTANT THROUGHOUT THE SUCCESSIVE LIVES.

THIS BEGS THE QUESTION "WHAT IS HYPE!" TO WHICH WE WOULD ANSWER, "WHAT ISN'T?".

IT'S THAT INDESCRIBABLE THING THAT CONSUMES OUR CULTURE.
IT GENERATES INFLATED EXPECTATIONS, OVER-ENTHUSIASM, AND AN UNREALISTIC FUTURE.
IT'S AN UNDENIABLE POP CULTURE PHENOMENON,
A CONSTANT PRESENCE IN THE MEDIA THAT YOU ALMOST CAN'T GET AWAY FROM.
IT CONTINUALLY MUST REINVENT ITSELF, FOR FEAR OF QUICKLY BECOMING UNFASHIONABLE.
IT'S BENEFITS WILL BECOME WIDELY ACCEPTED, THUS INCREASING ITS STABILITY.
IT MUST CONSTANTLY EVOLVE TO STAY TRUE TO ITSELF.