Edge Wise is a snow blog edited by Lindsay Fraka.
Following the insanity of Snowboarder Magazine's annual Superpark invitational at Mt. Bachelor, they have announced the video contest that coincides with the event. Battle of the Brands is based on multiple video showdowns between 16 brands on Snowboarder's Facebook page, and is decided by how the community reacts to each edit. The face-offs will begin on June 18. Full details below:
San Clemente, CA (June 7, 2012) - Superpark 16 Presented By Gatorade once again brought together the building efforts of the best terrain park crews in the world and the riding abilities of snowboarding's top freestyle pros. For five days in May, over 250 renowned icons of shred including HalldÃ³r Helgason, Danny Kass, Tyler Flanagan, Sage Kotsenberg, Romain De Marchi, Phil Jacques, Josh Dirksen, Gjermund BrÃ¥ten, Bjorn Leines, Chris Bradshaw, Joe Sexton, Zac Marben, Sebastien Toutant, Andreas Wiig and Forest Bailey lapped Mt Bachelor's Sunrise Chair sliding, launching, slashing, and stomping for the lenses of over 60 invited videographers.
In addition to the daily edits released during the event on www.snowboardermag.com and the footage stacked for the requisite video parts, all of the best Superpark 16 action will be broadcast in SNOWBOARDER's new Battle Of The Brands Video Showdown. Starting on June 18th, 2012 the Superpark 16 footage compiled by over a dozen renowned pro teams will be matched against each other in a head-to-head social media melee to see which company's squad captured the shots most capable of winning over the public's hearts, minds, and most importantly, computer monitors.
Brands participating in the 2012 Superpark Battle of The Brands Presented By Gatorade include Oakley, ThirtyTwo, Nike, Never Summer, Volcom, Smokin', Nitro, Gnu, Arbor, K2, Quiksilver, Yes, Ride, Flow, Capita, and Bataleon. The complete Battle Of The Brands tournament will play out on www.facebook.com/snowboardermag as "Like" voting will be used to determine which teams advance from the bi-weekly elimination bouts to the week-long Finals. The team that emerges from the 2012 Superpark Battle Of The Brands victorious will reap the spoils of a well-earned trip for five to Cabo San Lucas, Mexico which is basically the Superpark of Spring Break destinations.