• MIC Projects $1 Billion Loss This Year

    Motorcycle Industry Council Projects Lost ATV
    and Motorcycle Related

    Economic Value Could Approach $1 Billion Due to New Lead Rules





    IRVINE, Calif., Feb. 24, 2009 -
    The new lead rules that have banned the sales of many youth all-terrain
    vehicles and motorcycles could lead to $1 billion in lost economic value
    annually for the industry, predicts the Motorcycle Industry Council.




    The projected loss is
    based on 2008-estimated value of the retail marketplace* for ATVs and
    off-highway motorcycles and factors out vehicles and related economic value not
    included as part of the ban. MIC projects that the estimated value of the
    retail marketplace related to all youth ATVs and off-highway motorcycles
    exceeds $1.5 billion, but the ban applies only to products that are intended
    primarily for youth aged 12 and under. Powersports companies have stopped
    selling affected youth products with lead content in excess of the limits
    identified in the Consumer Product Safety Improvement Act that went into force
    February 10.




    "The potential losses
    for the powersports industry are massive at a time when this country cannot
    afford additional economic losses," said Paul Vitrano, general counsel for MIC
    and SVIA. "With these vehicles sitting in warehouses instead of on
    showroom floors, the related sales of most protective gear, accessories, and
    parts and services are virtually non-existent. Thousands of small
    businesses across America are impacted by this ban."



    Dealers from every
    corner of the country and other concerned individuals have sent more than
    100,000 letters to the U.S. Congress urging support for exclusions from the act
    for powersports vehicles, parts and accessories. MIC and the Specialty
    Vehicle Institute of America have spearheaded the massive letter-writing
    campaign, along with Rep. Tom Self of Missouri, the American Motorcyclist
    Association, The BlueRibbon Coalition, and Americans for Responsible
    Recreational Access.



    Those calling for the
    exclusions believe that the lead-content provisions of the act, which
    originally were aimed at toys that can be mouthed by children, were never
    intended to apply to youth ATVs and motorcycles. Most of the components
    making up youth powersports products are in compliance. But some parts, that
    youth would not ingest, unavoidably contain small quantities of lead in excess
    of the CPSIA limits, such as the valve stems on the tires, aluminum in some brake
    components, and the terminals on the batteries.



    MIC's Web site (http://www.mic.org) contains background and updated information about this serious issue facing
    the powersports industry and has links to tools to contact the Consumer Product
    Safety Commission and Congress to express support for industry's requests for
    relief.



    The Motorcycle
    Industry Council exists to preserve, protect and promote motorcyclingthrough government relations, communications andmedia relations, statistics and research,
    aftermarket programs, development of data communications standards, and
    activities surrounding technical and regulatory issues. It is a not-for-profit,
    national trade association representing manufacturers and distributors of
    motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of
    allied trades such as publishing companies, advertising agencies, insurance
    firms and consultants. The MIC is headquartered in Irvine, Calif., with a
    government relation'soffice adjacent to
    Washington, D.C. First called the MIC in 1970, the organization has been in
    operation since 1914.



    * The economic value
    of the retail marketplace includes retail sales of vehicles (new and used),
    parts and accessories, dealer servicing, product advertising, vehicle financing
    charges, insurance premiums, dealer personnel salaries, state sales and dealer
    personnel income taxes, and vehicle registration fees.

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