First, I apologize for the delay of this blog post about the LA Burton premiere but hey, I had to go to the Irvine premiere too…and then it was Saturday….then Sunday came along and I had to watch football…then Monday is just lame so I couldn’t write it then. So Happy Tuesday! Here’s the rundown of “The B” LA Burton Premiere at the Burton Flagship store on Melrose Avenue.

This store knows how to throw a party. Burton always goes big with their events so Thursday night (October 1) they set up a gigantic projection screen on the rooftop of the store with the Hollywood Hills as the backdrop. There was the autograph signing session in their board hall as well as a couple open bars set up for all to enjoy. The party was packed with people and that store is pretty damn huge so when it actually feels crowded you know it was a good turnout. I think the free Pink's hot dogs and popcorn maybe had something to do with that. The autograph table had seats saved for Terje Haakonsen, Jeremy Jones, Jussi Oksanen, Kevin Pearce, Mikkel Bang, Hannah Teter, Ellery Hollingsworth, and Jack Mitrani but there were tons of other riders that showed up to give their support. (I saw most of them at the after party...c’mon, priorities.)

The premiere was a success. The video was awesome – I was pleasantly surprised at what they put out this year. “The B” had so much talent to work with and the result was impressive. It showcased tons of variety and mind blowing riding. I think deep down, some people tend to criticize the big guys (ahem…Burton in particular) and hope they fail at certain things and “The B” did the exact opposite. Throwing in the only footage of Shaun White killing his own private half pipe was pretty much ridiculous (in a good way) and then Keegan Valaika in the back country? Bonkers. Maybe what was even more nuts was the actual feature they made that was shaped as the "B" with pretty much the entire team hitting something on it at the same time. Way to go, guys.

Last, I’ll summarize the after party. Everyone rushed over to The Spanish Kitchen to hopefully get let in before the mass crowds started lining up. Of course, we get there and we’re asked to wait outside in line but with a little persuasion…and maybe some sneakiness, we got inside to enjoy another open bar and delicious free food. Louie Vito was even on the dance floor busting a move…wait, maybe that wasn’t him. Anyway, it was a good time with good vibes and good people.

Thanks Burton for yet, another awesome time.