Forty VII Clothing is a fairly new store located basically in central downtown Orlando. It's a rad spot to shop, chill, or meet at. The first time I made it over there was for my friend Elus1V's art feature. I was stoked to find complimentary wine, keg beer, a mellow crowd, forward clothing, and amazing artwork. If you live in Orlando, stop by and make it a regular shop. If you don't live in Orlando, stop by when you come to visit and ride. Read on for more info on Forty VII...fresh thoughts from the store's manager, Brad. He hooks it up.

Who put Forty 7 together? Who owns this masterpiece?
There are 2 owners. Jeff Faine and Pete Downing.

Why Forty 7, what's the meaning behind the name?
They wanted to incorporate Orlando (407) into the name somehow without
being cheesy or lame so they dropped the 0 and the result is now Forty VII
Clothing.

How did you get involved with the store?
I worked with Pete at the bar and knew Jeff from mutual friends. Pete
mentioned he was opening a clothing store which I've always had a huge
interest in. So on days we'd work together I would recomend brands and
websites not thinking anything of it besides helping out a friend. A few
months later they offered me a job.

How would you briefly describe the store to a pal?
The sickest layout you can imagine all the while being able to find a $20
tee to a $120 tee. We have the illest shoe wall too. Same applies for the
hunnies. We bridge the gap, either you're looking for a summer day dress
or something for da club, we got it!

Give me three words describing the style of the clothing here.
Something For Everybody

What brands do you carry?
Well if you want a list I can provide that but its something along 30
different brands for men and women. From surf skate to streetwear to
nightlife to buisness casual to custom suits to bathing suits.

Who designs the Fort VII brand? What's the style behind that line?
We have a graphic designer who pumps out drawings all day and then all of
us get together and decide on which ones will go into production. The
style is that...everything we put out has style.

Any focus on independent artists (music, walls)?
We have an art show on the 3rd thursday of every month to coincide with
the downtown art walk. We also do small sponsorships of upincoming local
acts. Anything we can do to cross-promote and stay unique.


You have some amazing space for events. What are some of the events you have going on?
Well every monday we have Manicure Mondays where you can get a free
martini and manicure with a purchase of anything in store from 5-8pm. Also
the above mentioned art shows. In about a month or so we are doin a huge
skatedeck art exibit which I can get more details for you soon. Mon-Fri
from 11-1pm its our Lunch Box Special where the whole store is 20% off go
anybody. Also all day sunday is our hospitality special where everything
in store is 20% off to people in the biz.

Anything up your sleeve for future gatherings?
Just be here for those art shows. The next one on the 23rd will feature
our screen printers Enemy Ink. We will be printing shirts in store live
where you can pick your size and color for a one of a kind, limited shirt.

What's with the loft in the store? I like it.
The original idea of the lofe was for DJ's to come in and spin for our
events. But now the DJ just spins downstairs and the loft is used for some
much needed storage.

How long has the store existed?
We've been open since about Thanksgiving.

If we want updates on what you folks are up to down here, where can we
check?
You can always check our website www.fortysevenclothing.com
Also for quick updates twitter.com/47clothing
And good ol' myspace.com/fortysevenclothing

Any other inside notes we have to know about the store?
Please feel free to come by the store whenever. We have a fully functional
kegerator and some wine to make your shopping experience pleasurable. We
are always bringing in new product. Support local stores, not corporate
americas malls!