MARYVILLE, TN & ENCINTAS, CA (December 12, 2008) Skiers Choice, Inc.,

    manufacturer of Supra and Moomba boats and Liquid Force, manufacturer of Liquid

    Force Wakeboards, announced a long term strategic partnership to benefit both

    companies by promoting and selling their respective products and increasing the

    value of their respective brands. The agreement consists of multiple components

    to include the production of a special edition series available on Surpa and

    Moomba boats that will pay tribute to Liquid Force, the leader in wakeboarding.

    In addition, Supra will now be the official towboat of the acclaimed

    BROStock event series and select stops from the Maven Series.

    ' With this partnership we are bringing Liquid Force' (s wakeboard industry

    leadership together with our boating industry expertise to offer customers a

    world-class watersports experience,' said Rick Tinker, President of Skiers

    Choice, Inc. ' This is where the lifestyle, the sport and the products our

    customers use to live it, work simultaneously to bring them the best there is


    Supra, Moomba and Liquid Force will begin to roll out initiatives from the

    agreement fairly quickly. Research and Development, Engineering, Manufacturing,

    Art and Marketing departments of the two companies' ( have been working

    diligently to implement the details. Look for more information to be revealed

    in the weeks to come.

    Tony Finn, Founder of Liquid Force said, ' I am extremely impressed with the

    quality and commitment to wakeboarding that Skiers Choice has shown. I' (m

    super fired up about the collaborative boats that we are releasing. They

    are both pretty fricken sick!! We couldn' (t be happier to team up with not

    only such a great company, but with such a great group of people as well.

    Skiers Choice and Liquid Force plan on introducing a lot of new, cool,

    innovative products into the wakeboard market moving forward, so hang on!!'


    Founded in 1995,

    Liquid Force quickly became the leader in wakeboard products and apparel.

    Liquid Force is dedicated to relentless innovation, progressive design, maximum

    functionality and unparalleled quality. As part of the Motion Water

    Sports family, Liquid Force owns Straight Line Ropes and Handles.

    Supported by a superior team of athletes, Liquid Force events include

    world famous BROstock and Maven Sessions.


    Skier' (s Choice, Inc. is a leading

    manufacturer of performance inboard wakeboard and water-ski towboats under

    brand names Supra and Moomba. Supra has been a leader in the inboard

    industry since 1980 and is synonymous with innovative styling, luxurious

    interiors, highest construction quality, and unsurpassed wake performance.

    Moomba is a value-oriented brand that offers significant savings yet

    delivers performance and reliability equal to or better than other inboard

    brands. Skier' (s Choice sponsors the WWA World Wakeboard Championships,

    INT and NWL amateur events. Located in Maryville, Tenn., the company is

    closely held. For more information, please visit

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