GRINDTV Newswire via Target - August 13, 2010, Minneapolis -Target and Paul Rodriguez are proud to announce the launch of theirpartnership. The professional skater, known for his effortless style isrecognized by many as one of the most progressive street skaters in thesport and will now represent Target.

"Igrew up right across the street from a Target and have many memories ofskating over to the store as a kid," said Paul. "I've always lovedtheir brand and am excited about the relationship and potential of whatwe can do together."

At just 25 years old, Paul has achievedgreat success in both film and competition, continually proving hisversatility across a number of formats. He holds the distinction ofbeing the only three time X Games Skateboard Street Gold medalist andalso won the first-ever Maloof Money Cup in 2008. In addition to hiscompetitive achievements, Paul is an active member of his community,giving back through the recent opening of the Paul Rodriguez Skate Parkin Pacoima, Calif. at the Ritchie Valens Recreation Center.

"Paulis an amazing competitor and is the perfect personality to add to ourprogram," said Troy Michels, Target Lifestyle Marketing. "With so manyaccomplishments and a promising future ahead of him, Paul is a naturalfit for Target and we're proud to have our brand represented on hisskateboard."

Paul joins other notable Target athletes,including Shaun White, Mat Hoffman, Kolohe Andino, Carissa Moore, NateAdams, Kevin Robinson, Simon Dumont, Alex Prochazka and Ryan Dungey.