A year or so ago INsight clothing became part of the Black Box Distribution family. Translation: Enter The Chief, aka Jamie Thomas. If there's one thing he knows how to do it's skateboard and keep a a skateboard company in the black, in more ways than one.

Thomas started Zero skateboards more than a decade ago, which was followed by Black Box Distribution in 2000, and the rest is history. Fast-forward ten years and the distribution company is going strong with brands such as: Mystery, Fallen, $lave, INsight and most recently, Threat, all under the Black Box umbrella.

To further get his venture with Australian clothing brand, INsight, going he created Overkill. An INsight-ful look into skateboarding that includes: a magazine, a video and a clothing line. Click here to check it out, and you can watch the video below: