June is shaping up to be a monumental month for the Industry with two major sports companies launching nationwide campaigns using their Action Sports Athletes. The credibility and recognition continues to grow outside of the Industry.

Converse launched a nationwide campaign featuring their Skate Ambassador Kenny Anderson who is unveiling his latest Signature shoe, the Converse KA-ONE.

The creative minds came up with a cool concept to help launch the shoe-

The "LA to Vegas" brand campaign follows Anderson and his increasing number of influential friends, who join in the procession along the way, while Kenny nose manuals the entire way from Los Angeles to Las Vegas. The campaign, shot in an authentic and gritty style, pays tribute to Anderson's introduction in the 2001 skate video "One Step Beyond," where Anderson nose manuals all the way from Las Vegas to Redlands, California before tripping on a rock just short of Los Angeles. In "LA to Vegas," Anderson overcomes the rock and makes his way back to his childhood home, picking up new friends, passing by friends and enjoying the adventurous journey along the way.