And he has already gotten some play, even if their age is a little unlucky, cruise over to www.enjoico.com to see what I'm talking about. Now that Ben's on Enjoi, a company that makes some of the best ads in skateboarding (even without Marc Johnson), it leaves me in a pondering state. How are they going to fill this blank canvas of ad potential that they have with this new rider?

Since their ads are pretty much a very simple setup with a funny description, here are some possible routes, use you're imagination (they all suck I'm doing this in between beers at Crossroads):

1. "Welcome to the team! Here's a box of boards, an EBT card, a 'skateboarding ruined my life hat,' and directions to AA."

2. "No more issey from Enjoi, so here's Ben who's a carnivore that loves the Cure."

3. "Well, we already had a Jerry (Hsu), so it was only a matter of time before we got a Ben."

4. "You're gonna sign with us during a recession? There goes your career."

5. "Raemers! Damn near killed her's"

Here's an example of an Enjoi ad (if you've never seen one) so you can get the full picture: