Adidas Skateboarding and EA Games Collaborate
Adidas Skateboarding makes another first, this time with EA Sports upcoming video game release, “skate,” which is slated for release in Fall 2007. Gamers will be able to earn points toward gaining access to a virtual environment with the chance to purchase (from in game to real life) limited edition shoes from Adidas.
These special edition pro-model shoes feature unique designs from Mark Gonzales and Dennis Busenitz are available exclusively through playing skate. Gamers can find hidden triggers within the game and access a secret code to purchase the shoes on www.shopadidas.com and with only 500 pairs each, they