EMERICA’S WILD IN THE STREETS UNITES MORE THAN 1,000 SKATEBOARDERS IN DOWNTOWN LOS ANGELES
Annual Event Benefits Boards for Bros and the Boys and Girls Club of East Los Angeles.
LOS ANGELES, Calif. (June 22, 2011) – More than 1,000 skateboarders hit the streets of downtown L.A. on June 21, 2011 for Emerica’s 7th annual Wild in the Streets. The event empowers youth through skateboarding, bewilders onlookers and benefits Boards for Bros, a non-profit that collects skateboards from donors and refurbishes and redistributes them to young people who do not have access to, or cannot afford their own in communities across the country.
Fun: 6th Street
Emerica pros, including Andrew Reynolds, Leo Romero, Jerry Hsu, Brandon Westgate, Bryan Herman and more joined the skaters at Hollenbeck Skatepark and kicked off a five-mile skate that crossed the 6th Street Bridge into the heart of downtown Los Angeles, ending at the Lafayette Skatepark.
“Wild in the Streets has become a great event for the skate community,” says Timothy Nickloff, global brand director of Emerica. “Bringing it to Los Angeles for the first time, where skateboarding has such strong roots, and raising awareness for skateboarding and its positive impact on today’s youth is really exciting.”
Wild in the Streets gathers skateboarders of every age, color and creed to converge on city streets around the world in the celebration of pure skateboarding. Since it’s inception, Wild in the Streets has drawn thousands of skaters to events in New York, Vancouver, Montreal, Madrid, London and Tampa.
Leo Romero, Jerry Hsu, Collin Provost, Justin Figueroa, Bryan Herman, Brandon Westgate, Braydon Szafranski and friends at Lafayette Park.
“We started Boards for Bros out of necessity in Tampa,” says Ryan Clements, co-founder of Boards for Bros. There were so many needy kids in the neighborhood surrounding the Bro Bowl that couldn’t afford skateboards and something had to be done to get boards under their feet. Several years later, getting the call from Emerica to partner up for 2011 was an honor. It’s amazing to be tied even closer to a brand we greatly respect. It’s an honor to work together on Wild in the Streets and pass along the gift of skateboarding to kids in need at the Boys and Girls Club of East Los Angeles.”
The Emerica team and Boards for Bros delivered 125 skateboards to the Salesian Boys and Girls Club of East Los Angeles.
Like skateboarding itself, Emerica defies convention. In doing so, the brand has established a legacy of bold innovation that has changed the face of modern skateboarding. Since 1996, Emerica has provided no-nonsense skaters everywhere with the toughest and most functional skateboarding footwear and apparel available. Designed by skateboarders for skateboarding, Emerica products are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding. For additional information, visit www.emericaskate.com.
About Boards For Bros:
Boards For Bros mission is to inspire kids to use skateboarding as a gateway to a healthy life by giving them refurbished skateboards through a joint industry effort. For more information on Boards for Bros, check out: http://boardsforbros.org.