FOR IMMEDIATE RELEASE
Iron Fist Signs Duane Peters
Los Angeles, CA — June, 2012 – Iron Fist welcomes “The Master of Disaster”; Duane Peters to the family.
Legendary skateboarder, musician and fashion muse, Peters joins Iron Fist’s current roster of Heritage Icons.
Iron Fist and Duane have already begun collaborating on a new footwear line which will debut at Bread and Butter Berlin on the 4th of July 2012 and various other trade shows and events throughout July, August and September.
“Duane Peters is a creative inspiration, a breath of fresh air and all round walking legacy to what skateboarding and the punk rock lifestyle is truly about,” states Travis Anderson, Iron Fist’s CEO and co-founder, “ the opportunity to work and collaborate with him is the most fun we’ve had in years and I believe the results will speak for themselves.”
“After 2 years of Searching Hi-Lo For The Right Company To Put out the Best Shoes on the planet !?” Peters says, “IronFist” ended up being the Winner ! Get em; dPBroadways & dPClashers Hi-Lo’s Spring 2013”
Iron Fist will begin shipping the Duane Peters shoes to core shops from Holiday 2012 and Spring 2013. Shoes will have an MSRP of $50-$70. Future product lines with Peters will include headwear, apparel and accessories.
About Iron Fist:
Iron Fist was born out of diversity and is by no means an ordinary clothing and footwear brand; its philosophy and styling have set it apart from many of its street-wear and fashion counterparts. Creating because we feel like it, Iron Fist is impulsive, liberated and unapologetic.
Renowned for its artwork and energetic colors, Iron Fist is not for everyone, and we like it that way. The Iron Fist customer is an individual; a person who creates their own style and who lives everyday as if it were their last.