The dudes at Real Skateboards rule. They have been known to jump into things with both feet without really thinking twice, and they’re usually executed in the name of fun, for better or for worse. Releasing a new app was one of these situations. #mellowthefuckout started as a funny idea but soon turned into 288 misprinted t-shirts, 3,000 misprinted stickers, and an AD that had to get pulled at the very last minute, simply because you can’t use cuss words in hashtags. One minor change later and these problems were solved, and the new Real Skateboards app, InstaREAL was born! Check the video below, and go under it for a full press release and details from the REAL dudes on their new app. They’re on that digital tip!
For Immediate Release:
REAL is excited (and a bit nervous) to announce the release of our first ever mobile app. As you already know we have a long history (sometimes to disastrous effects) of jumping into things with both feet simply because it seemed like a fun thing to do at the time…The InstaREAL app grew from one of those jump then look situations… InstaREAL is the advance first version of an ongoing fun way for skaters to add filters and effects to their photos then share with friends. It all started some months ago when we were finishing up the print ad for REAL’s new Mellow Construction decks, someone wrote down #mellowthefuckout…and that’s when all broke loose… and we dove in. Shirts and stickers made, ad sent out and we got to work on the app…all without first checking to realize you can’t hash tag a swear word… See? Both feet not looking…Well, 288 misprinted shirts, 3,000 stickers and an ad that had to get pulled and changed at the last minute later we had things right and #mellowthefukout was born and the app was on it’s way. #mellowthefukout could now be everywhere, over anything super simply (and spelled right too!) The InstaREAL’s App initial release features 4 filters to choose from including #mellowthefukout, Since Day One, #thankyouskateboarding and Pushing Since Day One. There will be many more coming in the next few weeks as filters will be updated regularly so the app is always fresh and new. It’s super simple – Launch InstaREAL, select the filter, shoot the photo, save to your library, open Instagram and share it. There is tons more we want to do with InstaREAL, things to add, adjust and tweak, but again – we get excited and jump in and wanted to include you with us in this first version as quick as we could. Have fun with it. Please send us comments and features you would like to see added for versions 1.5 and 2, we want future additions to come from you – the users.
InstaREAL is available now in the itunes App Store and on Google play for Android.