October 1, 2009 – Vista, CA – Starting today, October 1, DC and Rob Dyrdek proudly release the limited edition Dyrdek Collection to retail stores worldwide. Visit www.rd0915aw.com <http://www.rd0915aw.com> now for information on the first-of-its-kind collection of unique, premium footwear, apparel and accessories, all inspired from the mind of Dyrdek.
A member of the skateboarding team since 1995, Dyrdek has been an integral part of DC’s evolution, always reaching beyond his legendary video parts and endless magazine coverage into the realms of product design and wherever else his imagination takes him—he’s truly a visionary of skateboarding and its future. The Dyrdek Collection builds on that history.
Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the Collection and draws design cues from Dyrdek’s first ever shoe with DC, where he set out to design the first-ever skateboard shoe that had an athletic shoe’s performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. That first Dyrdek signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.
Now, 15 years later, The RD1 Mid model comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe. “RD9501AW” combines his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).
Completing the Collection is custom-fit denim for skateboarding, lightweight zip fleece, t-shirts, hats, wallets, and a high-end leather jacket. A water pattern, representing the Collection’s theme of “Fantasies Run Deep” is used across the Collection as the lead print.
Tune in to “Rob Dyrdek’s Fantasy Factory” on MTV tonight for an episode featuring DC and The Dyrdek Collection. The show airs at 9 PM ET/PT.
More information can be found at www.rd0915aw.com <http://www.rd0915aw.com> , including product details, more information on Dyrdek, a video bio, and information on how to purchase pieces from the new limited edition Collection.