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YEA.NICE: New line. New website.

YEA.NICE is a rider owned and operated brand that was started by Josh Sherman and JJ Thomas and guess what, it’s pretty awesome.

This fresh company is launching their 2011-12 Fall/Winter line and to coincide with that they revamped their website. YEA.NICE street apparel is modern, comfortable, made from quality material, and more importantly, unique. They purposely make limited amounts of certain products to keep it exclusive and one-of-a-kind.

We know that everyone loses it when they hear limited or one-of-a-kind so these guys are on the right track.

Official release and video of their line below:

The YEA.NICE 2011/12 Fall Winter collection continues with a clean look, unique designs and limited quantities. This line includes artwork from Stinkone; an emerging artist out of southern California. His shirt, the “Facemask” was created with the idea to keep it unique, which is why we only produced 50. Another piece is our “Sabol” snapback; a collaboration with DJ’s the Dirty Disco Kidz. We continue to focus on quality and fit above all to produce a product that has you feeling good. Available in only 42 stores across the country the 2nd YEA.NICE line truly remains limited.

Thank you for your support.

– YEA.NICE

Yea.Nice – Fall Winter 2011 from Play+Record on Vimeo.