He's been garnering as much media attention as possible, igniting a fire in the limelight and making it undeniable that it's good to be Shaun White.
2/17/10
Shaun White etched himself into history proving once again he is the best half-pipe rider in the world.
Shaun White claims second gold medal
2/18/10
The unprecedented win triggered full-on media madness. White pulled an all-nighter to appear on the Today Show at Grouse Mountain early Thursday. The "man of the morning" showed up to talk about his gold medal moment and gave a play by play illustration of the Double McTwist 1260.
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The TODAY SHOW
Following the morning chit chat with the Meredith Vieira, Matt Lauer, Al Roker, and Ann Curry, White got cozy with NBC's Bob Costas in Vancouver. White talked about his ability to "rise and delivery a win" under any circumstance.

Shaun White and Bob Costas
Photo: Gabe Le'rouex
Watch the fireside conversation here: BOB COSTAS
With two televised interviews under his belt, it was time for White to claim his prized prize. He rolled into the Men's Halfpipe Medal Ceremony at BC Place in Vancouver to receive his hard-earned hardware.

Shaun White and his gold medal Photo: Getty Images
With the new bling hung squarely around his neck, it was off to the Vancouver party scene for some celebration.
The first stop was the USA House's Official Celebration- Check out Shaun White and Scotty Lago showing off their goods here: USA HOUSE.
Then to the Red Bull sponsored 'Shaun White Party' at Shine Lounge in downtown Vancouver. This was the same party Scotty Lago was snapped doing this:Oh Scotty!.
2/20/10
White didn't have time to stay and watch DJ Steve Aokie spin it up for him at Shine because he had to hop a private jet straight to Chicago to catch up with Ms. Oprah Winfrey.
Shaun White on Oprah
2/22/10
No time for rest for White because it was straight unto to New York City for a little action with Regis and Kelly. White breaks down the Double Mctwist 1260 and says its "the hardest trick in his bag."
Live with Regis and Kelly
After hanging with Philbin and Ripa, it was time for some rock and roll at a Rolling Stone Photo Shoot. The shoot is under wraps as of now, but the mag should be coming out in a few weeks.
Following the shoot, White beamed into Larry King Live straight from NYC for yet another interview.
King asks White for reasons why he snowboards and what's next for "the Animal." Check it: LARRY KING LIVE
Also on this day, the latest issue of ESPN the Mag came out with White gracing the cover-

The article, written by Alyssa Roenigk, offers keen insight into White's perception of himself, and reveals SW's admiration forJim Morrison.
To cap off the day White sat down with Steven Colbert. The conversation gets interesting as they discuss figure skaters and the necessity for over the top outfits. Check out White's scarf.
Hilarity ensues.
The Colbert ReportMon - Thurs 11:30pm / 10:30cShaun Whitewww.colbertnation.comColbert Report Full EpisodesPolitical HumorSkate Expectations
Steve Colbert and Shaun White
2/23/10
It's 7:00 a.m. on a Tueday morning and Shaun White is ready to begin another day of mainstream media madness. To kick things off he heads to ABC's Good Morning America, stands in 3 inches of fake snow and explains how he is built to do tricks like the double Mctwist 1260.
Good Morning America
Two and half hours later, White gets friendly with Kyra Philips on CNN's American Morning. He talks about growing into "his own skin" and how he going to "keep it smooth" from here on out.
CNN American Morning with Kyra Philips
With the CNN interview complete, it was time to talk to everyone's favorite foodie, Rachel Ray.
The episode features "Sex After 50 & Gold Medalist Shaun White." White and Rachel talk about steak, "The Rog" and surprise! The double McTwist 1260. Check it out here:Rachel Ray

Shaun White and Rachel Ray
Photo: Gabe L'Heureux
After rocking with Rachel, White and crew headed to the New York Stock Exchange for the golden boy to ring the golden closing bell.
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The dow might have been down, but stock in White is definitely up.
According to White's Twitter account, the face of snowboarding is in London. A break from all this media madnes? Of course not! He's feilding questions from reporters acorss across the pond. Follow him on twitter here: Shaun_White.
2/25/10
So what's next for the most recognizable face of action sports? He's set to appear on Jay Leno alongside Sarah Palin on March 2nd.Shaun White on Leno
So there you have it. A week in the life of Shaun White.
He's clearly taking the world by storm and we congratulate him on his extraordinary performances, but we're over thisfanaticalmedia frenzy...
What are your thoughts??





