VICE's third installment of four of Jamie Lynn's "Powder and Rails" feature is here and let's be honest - everyone wants to find out how this guy ticks. Lynn introduced a riding style that no one had seen before and cruised to the top before anyone could say, "Sweet goatee."

A guy who has earned pretty much the respect of everyone in the industry; Jamie Lynn brings up an important subject of selecting the company you want to ride for. In his case, he was offered deals with a lot of brands- some more profitable than others - however, he ultimately joined Lib Technologies. Lib Tech was to provide a more meaningful relationship, room for growth in various ways, and a chance to be a part of something extremely unique.

Would you rather be a number with a major sponsorship rolling in the dough? Or get emotional with a smaller company that attends to all your needs? Jamie gives us his answer - watch the video below.