A new Internet domain that launched recently has taken the skiing and snowboarding industry by storm.
The .ski (Dot Ski) domain launched earlier this month by StartingDot, an Internet registry company, in the hopes that it would allow the snow sports industry to carve out their own section of the Internet.
The project is backed by the United States Ski and Snowboard Association, which claims that soon .ski domains will become an essential part of any skier’s toolkit.
“This will give our industry a place where people can create their own custom-made ski experience and help foster innovation,” said USSA Vice President of Communications Tom Kelly in a statement regarding the new domain.
In just the first few days after its launch, over 5,000 .ski domains were claimed by fans, athletes, brands and resorts looking to keep up with the digital movement.
Athletes like Swiss freeskier Nicolas Vuignier jumped at the opportunity to claim site names like nico.ski, while resort giants like Vail Ski Resorts proactively bought names like vail.ski and breckenridge.ski in the event that .ski becomes a national resource.
“We purchased them as a proactive measure in the event that .ski may someday be how our guests connect with us digitally,” Vail Resorts spokeswoman Kelly Ladyga told The Denver Post about Vail’s decision to buy vail.ski.
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