Progression is something that is both imminent and necessary in order to keep snowboarding alive. In the past half-decade, thanks to the likes of JP Walker, David Benedek, and Travis Rice, double and triple cork variations have swept across our sport like a wind-fueled wildfire, and rightly so. Said maneuvers are incredible athletic feats and to see one in real time is astounding. However, with this rapid evolution came with it a halt in the headway, meaning that yes, these tricks are incredible, but now that they're done so often and with such consistency, the element of style has seemingly taken a back burner (think double corks with mute grabs exclusively). With The Launch, the ultimate objective is to assemble the world's best riders under the age of 21 not only in order to introduce themselves to their peers and get a chance to lap with those they might never have the chance to, but also to provide a unique and inviting setup to allow these kids to think outside the box and expand their vision of what snowboarding is and can be.