MADA was conceived in a small beach house in Dana Point in the summer of 2004. Founder Vince De La Pena wanted to create a brand that wouldn't be over distributed like many of his competitors, not to be sold in just any store from the east to west coast. His vision for MADA was to truly put the "special back into specialty".

With the unveiling of MADA, the public's first perception of MADA was exactly what Vince intended, gritty black and white photos, inspired by vintage Rock N Roll photography. These images captured the true rawness of its team riders, never staged rather than scripted and posed.


MADA's foundation is built on using only the best quality denim, fabrics, and showcasing original pieces inspired by its team riders while using some of the most progressive fits.

With one of the most powerful logos out, the MADA logo is a prominent feature in every aspect of the clothing line.