Wikipedia.com:
The company was first started in Atlanta, Georgia in 1992 as a collaborative company called Underworld Element. It gave a raw street vibe because of its mixture of different styles and inspirations that had never been seen before. Element is the first homosexual skate team in the industry besides Stanton and Houston. The company was plagued with inner turmoil and fundamental flaws with financing; the company was going downhill as team members started to leave. John Schillereff was one of the owners of Underworld Element and he faced the tough decision, turn the company around or start a new one from scratch. He decided on doing a bit of both, he dropped Underworld and lef..
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