GrindTV Newswire, Via 686: IRVINE, CA (August 18, 2010) - Yes, it might only be mid-August, but if we're already thinking about winter, that means most shredders around the world are as well. It is only a few months away after all, so we thought this was a perfect opportunity to get your mind out of sand and into snow with the debut of the new 686.com!

The newly renovated website is the headquarters for all things 686. The blog-like format of the home page allows for quick and easy access to product, athlete updates, video content, downloads, contests, shop profiles and the popular Mash-Up blog of 686 founder, Mike West.

In addition to the easy-to-navigate and clean aesthetic of the site, each piece of men's and women's outerwear has a custom video describing special features, waterproofing and breathability. Throw in a bigger and better zoom feature, and you can get up close and personal to your next purchase like never before.

686.com is updated daily with content and is also the hub for the new interactive 686 Reservoir Dogs ad campaign featuring Marco Feichtner, Louie Vito, Forest Bailey and Patrick McCarthy. As each ad drops, clues and a video are posted on www.686.com where consumers can follow the leads to win prizes and solve the big "mystery"...