Well it's a sad day ladies, a sad day indeed.

Matix announced that after this Holiday Season 2011 they will be putting their women's line on hiatus to better focus on the men's.

Although an unfortunate sign of the times, Let's hope that this is only temporary.
In the meantime I have no problem purchasing the men's shirts and hand customizing to fit my fancy.

So go out (run don't walk) and grab all the women's Matix you can get your hands on.

Here is the official announcement that Podium distribution sent to its sales force about the change.

"Matix Clothing Company is announcing the decision to take a break from its Girls' business after the Holiday 2011 season. With our Men's business continuing to grow and gain traction globally, this decision will allow the staff more time to focus on its strategic growth plan through marketing, sales and design. We feel like our new plan will further push the brand to focus on what we are best at.

"Although Matix has experienced great success with its Girls' line, we have decided to take a step back and evaluate where we feel the girls segment fits in the current retail environment. We would like to thank everyone for all their support over the first 10 years and look forward to tightening our relationships and business model moving forward."