Friday, February 10, 2012

Surf Industry Image Awards -Billabong, RVCA & Ripcurl Win

Swell, February 10, 2012 (3 days ago)

Last night’s awards ceremony at the The Grove theater in Anaheim celebrated surfing’s best products, and the campaigns used to sell them. The Surf Industry Manufacturers Association (SIMA) holds this annual event where the surfing’s top players like Volcom CEO Richard Woolcott, RVCA’s Pat Tenore, Bob Hurley, and 750 others get together and measure their [...] Full Story

Thursday, February 09, 2012

New at SWELL: Herschel Supply Co. Bags

Swell, February 9, 2012 (3 days ago)

Fresh, Utilitarian Bags Have Arrived at SWELL… Beginning with the goal of bringing well-designed, quality-built product to market, Herschel Supply Co. continues to reinvent the classics with inspiration from vintage mountaineering, American heritage, world travel and fashioncreating an environment that supports the new generation of fashion forward individuals. What makes Herschel bags so unique? Quality [...] Full Story

Tuesday, February 07, 2012

Valentines Gifts for Guys: Red and Rad

Swell, February 7, 2012 (6 days ago)

Guys can be impossible to shop for, but SWELL is here to make you look like girlfriend-of-the-year. Recent improvements in surf style and gear has made this year’s picks fit for a man-cave. They’re red, they’re rad, and priced for any girl’s budget this Valentines Day. 1. Nixon Tide Watch -Lucky for you, guys don’t [...] Full Story

Saturday, February 04, 2012

ACACIA Swimwear at SWELLAn interview with co-owner/designer Naomi Newirth

Swell, February 4, 2012 (1 week ago)

New at SWELL: ACACIA Swimwear! Make a statement with unique designs from ACACIA. Signature crochet detailing and eclectic prints give the line Amazonian appeal, and flirty cuts make for a truly stand-out style. We met with co-owner and designer Noami Newirth, to tell us a little about the brand, her first bikini, and why smaller [...] Full Story

Friday, February 03, 2012

Featured Photographer: Matt Kurvin (Spring Catalog 2012)

Swell, February 3, 2012 (1 week ago)

The SWELL Spring 2012 catalog features tons of coastal eye-candy from our new favorite lensman Matt Kurvin. He recently won the People’s Choice Award for Larry “Flame” Moore’s Follow the Light Foundation, sponsored by SWELL. Since winning the award, Kurvin has published surf photography in almost every major surf periodical including Surfline.com, Surfing Magazine, Surfers [...] Full Story

Thursday, February 02, 2012

Gear Analysis of John John’s Pipeline Victory

Swell, February 2, 2012 (2 weeks ago)

It’s no coincidence that progressive surfing and the evolution of surfing equipment have a direct correlation. What we saw at the historic 2012 Volcom Pipe Pro was a game of inches that meant glory for few, and turned gory for the the rest of the field. Success in pro surfing is no longer left to [...] Full Story

Tuesday, January 31, 2012

Surf Shirts…Yes, for Surfing

Swell, January 31, 2012 (2 weeks ago)

Surf Shirt, Rashguard or Thrashguard…who cares? You should, because surf companies finally bridged the gap between wearing that super-hero spandex top, and a soggy stretched-out cotton tee. The goal of the “Surf Shirt” aims to provide a top that protects watermen from UV rays and rashes, without making you look like a barn. 10 years [...] Full Story

Thursday, January 26, 2012

Pilates for SurfersA Quick, 20 Minute Surf Workout

Swell, January 26, 2012 (3 weeks ago)

Not quite as dedicated to chiseling the ideal performance surfing physique as Fanning? Fret not. Fellow SWELL-ites (SWELL-ans, SWELL-ers) Billy and Dave were nice enough to help demonstrate a few Pilates exercises that will help improve your strength and balance in the water, while only setting you back from diving into lineup for about 20 [...] Full Story

Wednesday, January 25, 2012

Sarah Burke – Skiing Loses Icon at age 29

Swell, January 25, 2012 (3 weeks ago)

Just last week, on January 19, 2012, the freestyle skiing industry lost icon Sarah Burke. Sarah was a free skiing pioneer as well as a six-time X Games gold medalist. The accident happened during a training session in Utah. During a routine trick, Sarah landed on her feet, then fell shortly after which caused the [...] Full Story

Tuesday, January 24, 2012

Starbucks Adding Beer & Wine to Menu in Southern California

Swell, January 24, 2012 (3 weeks ago)

Beer drinkers of Southern California rejoice! Soon youll be able to order a different kind of frothy beverage at select Starbucks locations. Yesterday the coffee giant announced that it will add beer and wine to the menu of several of its Southern California and Atlanta based locations, as well as a handful of others in [...] Full Story

Friday, January 20, 2012

Carver Skateboards – The Ultimate Surf Training Tool

Swell, January 20, 2012 (3 weeks ago)

Looking for a new type of cross training to improve your surfing? Check out Carver skateboards, now available at SWELL. These specialized surf skates feature a swiveling front truck equipped with an embedded spring system to propel the board forward when it’s pumped like a surfboard. The power is in the patented, swiveling front truck! [...] Full Story

Thursday, January 19, 2012

Functional Trunks -Autonomous

Swell, January 19, 2012 (4 weeks ago)

It’s a new year, so you need gear to stay active and hit those exercise goals. Face it, you spend 90% more trunk time on the turf than in the surf, so why not wear a trunk designed to excel in any sport? Autonomous solved this age old issue by partnering up with Olympic athletes [...] Full Story

Tuesday, January 17, 2012

Half-Pipe Wave Pool Planned for San Clemente

Swell, January 17, 2012 (4 weeks ago)

Just down the street from the SWELL hq at the Vista Hermosa Sports park a new, one-of-a-kind attraction is in its final stages of development. Surf N Turf, an 18 hole mini golf course, restaurant and 75,000 gallon wave pool combo will feature a unique half-pipe style wave pool as its crowning feature. It will [...] Full Story

Friday, January 13, 2012

Top Tweets of the Week: Happy Friday the 13th

Swell, January 13, 2012 (1 month ago)

Enjoy another dose of surf speak being flung around this week in twitter-land. This Friday the 13th list celebrates the odd-balls of the industry, and those who encourage getting weird on the job. #bbpBox_157871767115927552 a { text-decoration:none; color:#0084B4; }#bbpBox_157871767115927552 a:hover { text-decoration:underline; } Uh oh… It’s Friday the 13th! Stay away from black cats, evil [...] Full Story

Thursday, January 12, 2012

Oracle Fox + Billabong: Interview

Swell, January 12, 2012 (1 month ago)

Introducing…the Oracle Fox + Billabong Collection Inspired by her art and passion for surfing, this collaboration from blogger Mandy and the Billabong Design Team boasts creative cuts and prints, studded with wanderlust. Seeing as Mandy’s blog, Oracle Fox, is one of my top go-to places for inspiration, I was thrilled to hear about the collaboration! [...] Full Story

Todos Santos Paddle Session – Amazing Photos from an Epic Day – January 6, 2012

Swell, January 12, 2012 (1 month ago)

One day he’s joking at a local bar about going to Todos and the next hes sitting in the channel puking up foam from a freak set on the head. Lifeguard and budding surf photog, Jordan Gonzales headed down to Todos Santos last Friday to snap some pictures of friends Bryce and Tj Saeman. These [...] Full Story

Tuesday, January 10, 2012

Win It Wednesday: Captain Fin Company

Swell, January 10, 2012 (1 month ago)

This week’s Win it Wednesday is brought to you by Captain Fin Company. They packaged their finest fins and gear worth over $150 Bucks The Dane Reynold fin is probably set to win “fin of the year”, and it even has signature Summer Teeth deign. Then you’ve got a captains hat, shirt, patches, and their [...] Full Story

Elastic Waistband Drawstring Boardshorts -Back in Style

Swell, January 10, 2012 (1 month ago)

Remember when the old boardshorts would trap sand in the liner, creating a 10lb FUPA? Thankfully brands like Billabong re-designed drawstring boardshorts with tech features like recycled polyester blended fabric for improved flex and quicker dry time. They also detailed the Andy Davis collaboration boardshort with coconut buttons, drawcord cinch and a Bali inspired print. [...] Full Story

Monday, January 09, 2012

Sean Collins Memorial Paddle Out in Huntington Beach

Swell, January 9, 2012 (1 month ago)

Thousands lined the rails of the Huntington Beach Pier like it was the finals of the US Open of Surfing. AAron Pai of Huntington Surf and Sport started the memorial service by listing Sean’s countless accomplishments from starting Surfline to working as a wave consultant for national security issues. Sean’s widespread influence were deeper than [...] Full Story

Saturday, January 07, 2012