Wednesday, April 25, 2012

Win it Wednesday – Raen Squire Sunglasses

Swell, April 25, 2012 (1 month ago)

This week we had some fun messing with an old movie trailer forThe Beatch Girls and The Monster forour WIW teaser. The vintage reel seemed appropriate for the retro inspired Squire Sunglasses from Raen. Watch Wonderboy Bill shake his thing below and then head over to our Facebook page to win these sick shades from [...] Full Story

Friday, April 20, 2012

Newport Beach Film Festival 2012 Action Sports Film Series

Swell, April 20, 2012 (1 month ago)

The Newport Beach Film Festival Action Sports Film Series showcases international films about athletes, filmmakers and pioneers of the action sports culture. It’s the largest action sports cinema event in the nation, taking place during from April 26 May 3, 2012 in Orange County, CA, at locations like the Lido theater where legendary surf [...] Full Story

Surf Camp -Top Schools and GearCheck out the best surf schools, and get geared up to learn from loca

Swell, April 20, 2012 (1 month ago)

Regardless of skill level, no grom-hood is complete without a party-wave filled surf camp. Learning your shrediquette from a legendary local instructor is a crucial step towards parent-free beach days and earning your spot in the line-up. So Listen up parents, even if you dont live by the beach, send your kids to a surf [...] Full Story

Wednesday, April 18, 2012

Ca Budget Cuts To Raise Fees and Close BeachesDo Not Pass Go Unless You Pay $200 For Your Annual Cal

Swell, April 18, 2012 (1 month ago)

Despite a 3 year period without a rate increase, the California Dept of Parks and Rec is hiking up the annual pass to $195! Line-up tensions at Cardiff and Doheny are about to get dicey with the price per wave costing around a buck for the average weekend warrior. In order to break even with [...] Full Story

Monday, April 16, 2012

This Shirt HelpsBuy a Tee and Give Clean Water to 1 Person for 1 Year

Swell, April 16, 2012 (1 month ago)

One Shirt = Clean water for 1 person, for 1 year. Darn good shirts, for an equally good cause. This Shirt Helps is giving customers the chance to support social causes, with the purchase of an everyday item- a quality, solid tee – so you know exactly where your money is going, and how much [...] Full Story

Friday, April 13, 2012

Punt Wax -Surf Essentails Volume 2

Swell, April 13, 2012 (1 month ago)

After a year of everyone stealing slivers of Fu Wax from friends returning from Brazil, super gooey surf wax is now available from your favorite domestic wax makers. Adriano de Souza sticky little secret was out after Taj, Luke Davis and Slater returned from Brazil comps with kilos of Fu Wax, and they weren’t eager [...] Full Story

Thursday, April 12, 2012

Music Festival Attire EssentialsFRESH, FLOURO AND FUNCTIONAL GEAR FOR SUMMER MUSIC FESTIVALS

Swell, April 12, 2012 (2 months ago)

Springtime kicks off a nationwide blitzkrieg of outdoor music festivals, showcasing cutting edge bands and hot summer styles. Coming off record breaking hot weather in March, picking the right ropa will be clutch for surviving those long raging days. Here’s SWELL’s pick’s for putting together a fresh and functional kit. Good shades are the cornerstone [...] Full Story

Wednesday, April 11, 2012

Hot 100 – A Free Surf Movie From SURFER

Swell, April 11, 2012 (2 months ago)

Every May SURFER Magazine ranks the top 100 young surfers in the world in an additional book with the normal mag. It breaks down every facet and flaw of top talents like John John Florence, Gabriel Medina, young Jack Robinson, Carrissa Moore, and tons more future household names. Enjoy the first ever video version if [...] Full Story

Sunday, April 08, 2012

Bring on the BoltNew from Lightning Bolt Hawaii

Swell, April 8, 2012 (2 months ago)

A pure source of seventies inspiration, Lightning Bolt brings it back to the first shortboards, short cuts, and when surfing was not only a sport, but a way of life; a “free rider state of mind.”So what’s new from the classic label this year? To add on to the retro boardshorts, Lightning Bolt is bringing [...] Full Story

Saturday, April 07, 2012

New at SWELL: VSTR

Swell, April 7, 2012 (2 months ago)

Standing for process, not product, VSTR is drawn from the experiences and travels of some of surfings greatest innovators. Backed by artists, surfers, photographers and advocated such as Steve Sherman, Taylor Steele and Kelly Slater to name a few, the utilitarian line highlights premium submersible shorts, classic lines, and functional pieces. The idea behind the [...] Full Story

Friday, April 06, 2012

Meet the Models – Natazha @ Summer 2012 In Studio Shoot

Swell, April 6, 2012 (2 months ago)

We sat down with SWELLs newest model Natazha and asked her a couple of questions at our most recent in studio shoot. She told us a little bit about herself including her favorite brands, activities and even the strangest thing shes ever modeled. Whether this beach girl is modeling in the States or relaxing back [...] Full Story

Thursday, April 05, 2012

The Beater is Back and Ready for Summer!

Swell, April 5, 2012 (2 months ago)

Beaters are back and better than ever! After being out of stock for nearly 6 months the guys at Catch Surf just unleashed their best boards yet with updated colors, an unbelievable strong new stringer system, and now a new twin fin option. These boards will transform your average day at the beach into an [...] Full Story

Wednesday, April 04, 2012

New at SWELL: United by Blue

Swell, April 4, 2012 (2 months ago)

New at SWELL: United by Blue (aka, UBB) Giving a whole new meaning to “you’re my boy, Blue.” Dedicated to help raise awareness and save our marine environments, UBB promises that for every product sold, UBB will remove 1 pound of trash from our worlds oceans and waterways. Pioneers of the “Blue Movement”, UBB aims [...] Full Story

Tuesday, April 03, 2012

Win it Wednesday: Electric Captain Ahab Sunglasses + Footage from the Launch Party

Swell, April 3, 2012 (2 months ago)

Electric debuted Mark Healey’s new Captain Ahab signature shades with a rager aboard the Dana Pride fishing vessel. Check out some footage from the festivities and then sign up tomorrow for a chance to win a pair of Mark Healy’s glasses. For more pics and info on the Boat Party Click here To Enter: 1. [...] Full Story

Friday, March 30, 2012

Mark Healey Capt. Ahab Electric Release Boat Party

Swell, March 30, 2012 (2 months ago)

It’s only fitting that Mark Healey threw his release party aboard a boat, and he even brought his spear-gun. A year after signing with Electric Visual, Mark Healey and Kip Arnett (Electric co-founder) finally developed a pair of sunglasses worthy for Healey’s maniacal missions for big waves and monster fish. He spends his life staring [...] Full Story

Tuesday, March 27, 2012

How to Body Surf: Equipment and Techniques

Swell, March 27, 2012 (2 months ago)

Forgot to bring your board to the beach? Want to body surf like Cunningham? Here are some tips that will get you out there and dropping in like the pros. This article won’t teach how to swim, so use your common sense and know your limits at the beach. Why body surf? - Experience the [...] Full Story

Friday, March 23, 2012

Deus ex Machina Clothing

Swell, March 23, 2012 (2 months ago)

Deus ex Machina clothing is a temple of enthusiasm for nostalgic dudes who refuse to accept that the dog-days are over. This custom motorcycle building, surfboards shaping company didn’t start making shirts just to make make money, people demanded they share a little piece of the culture of creativity that they established in Australia. Their [...] Full Story

Roark Revival -Behind the Brand

Swell, March 23, 2012 (2 months ago)

What is Roark? A brand inspired by bar-fights and seashells. If you’ve ever visited Hussongs in Ensenada Mexico, you’d understand. The guys who created this brand are well-respected hombres in the surf industry, and they’ve brought a fresh mix of Truth, Loyalty and Roots back to the game. Check out a behind-the-scenes look at Roark’s [...] Full Story

Wednesday, March 21, 2012

World Water Day 2012

Swell, March 21, 2012 (2 months ago)

World Water Day is all about promoting wise water management, and SWELL strives to support this issue that threatens our beloved beaches. In conjunction with The Surfrider Foundation we carry a line of products that empowers our customers to become advocates of conservation and change. With the government cutting funds for water testing and politicians [...] Full Story

Sunday, March 18, 2012