Laguna Beach, CA — December 10, 2002 — The 11th Annual H20 Winter Classic, presented by the Element, a new vehicle for sports enthusiasts with an active lifestyle. The event is also sponsored by longtime supporter, Hurley International and is set to take place February 8th and 9th, 2003. The annual event gathers top professional, amateur, and action sports industry leaders for a weekend of surfing and snowboarding to determine who will be crowned the overall board sports champion. Up for grabs are a $20,000 prize purse and the respect of peers.
“We are proud to be part of the 2003 H20 Winter Classic,” says Doug Hoffman, the National Advertising Manager for American Honda Motor Co, “an event that has had a long-standing commitment to action sports culture.
The 2003 H2O Winter Classic will kick off Thursday, February 6th with a concert at The Galaxy Theatre, with details to follow as available. Performers from past years include Pennywise, Face to Face, Unwritten Law, Jimmy Eat World, Kottonmouth Kings, and Blink 182. The surf contest will take place February 8th at the Huntington Beach Pier in Huntington Beach, CA, and the snowboarding competition will take place February 9th at Mountain High in Wrightwood, CA.
Widely recognized as one of the first “crossover” events to combine live music and action sports, the H20 Winter Classic has been held each winter in Southern California since 1992. The event was originally founded as an amateur competition, but quickly grew into one of the most anticipated action sports events in the industry. Top professional, amateur, and action sports industry surfers and snowboarders return each year to the beaches of Huntington Beach and the slopes of Mountain High to vie for the title of H2O Winter Classic Champion.
“We’re excited to have Honda join our loyal list of sponsors. Their involvement will allow us to take the event to a whole new level,” Said Vipe Desai, President of Propaganda Headquarters, Inc. and founder of the H2O Winter Classic.
Along with the Honda Element and Hurley International, confirmed sponsors of the 2003 H2O Winter Classic include Mountain High, Wahoo’s Fish Tacos, Fender Guitars, Nixon Watches and 24-Hour Fitness. Media sponsors include KROQ 106.7, Mean Street Magazine, and Happy Magazine.
The H2O Winter Classic presents a unique opportunity for professionals, amateurs, and action sports industry leaders to compete in a weekend of surfing and snowboarding, each in their own divisions. Desai, began the event in 1992 when he owned the H2O Surf and Snowboard Shop in Sunset Beach, CA. The contest has since become a template for the proliferation of events that marry action sports and live music in a festival-like atmosphere. For more information, visit the event web site at www.H2OWinterClassic.com.
Propaganda Headquarters, Inc. is a revolutionary marketing agency that unites action sports, music, and youth culture through original concepts, events, promotions, and artist management. Based in Orange County, CA, Propaganda partners with brands and their agencies to create, develop, and manage turnkey marketing efforts that respect and reach not only athletes and musicians, but also the audiences that follow their lifestyle. For more information, log onto www.propagandahq.net.
For more information or to request images, please contact Vipe Desai at Propaganda Headquarters, Inc. via phone at 949.499.4330 or email at email@example.com. For more information on the Element from Honda, please visit their web site at www.element.honda.com.