The First Skateboarder Owned and Operated Footwear Brand Celebrates 20 Years of Authenticity
Lake Forest, Calif. — 2006 marks etnies’ 20th Anniversary, and the brand plans to celebrate all year long! As the first skateboarder owned and operated footwear brand, etnies’ anniversary celebration will stay true to its action sports roots with a special 20 Year Footwear Collection and a series of parties in New York City, Paris, France and Lake Forest, Calif.
etnies was born in France in 1986 to meet the footwear needs of skateboarders and that very same passion and commitment to skateboarding has led to many innovations over the last 20 years. Accomplishments span from creating the first-ever pro model skate shoe, the Natas, to the development of the first and only biomechanics lab that creates technology that enhances rider performance and reduces skateboard injuries, the Sole Technology Institute. etnies is driven by skateboarding, snowboarding, surfing, BMX and moto x — and has given back to the global action sports community since its inception through building the etnies Skatepark of Lake Forest, supporting skateparks all over the world, organizing and hosting contests and supporting amateur and professional team riders.
“It is hard to believe that etnies is already 20 years young, said Pierre Andre Senizergues, CEO/Owner/Skateboarder for etnies. “As a skateboarder, it is great to see how etnies has been a pioneer and innovator of the action sports community over these two decades. etnies will always be the leader committed to creating footwear and apparel that provide the most style, comfort, durability and protection possible as well as continue to protect the core spirit of action sports.
etnies year-long 20th Anniversary Celebration will include:
3 Cities, 2 Decades, One Ride: With origins in Europe, headquarters in California and presence in New York, etnies decided to host a moving party with events in the following cities:
New York City, NY — April 6, 2006
Paris, France — June 12, 2006
Lake Forest, Calif. — October 21, 2006
20 Year Collection: The etnies 20 Year Collection honors the brand’s roots by bringing back some of the styles that revolutionized skate footwear. In addition to re-issuing classics like the Rap-High and Lo-cut One, the collection includes new slimmed-down versions of the Callicut, Scam and Lo-cut II.
Giving Back to Action Sports: etnies has created many prominent action sports contests throughout the world. Some of the highlighted contest for 2006 include etnies 3rd annual GvR (Goofy vs. Regular) contest, the European Open and Championship series, the Backyard Jam and additional skate, surf, snow, BMX and moto x events. Realizing that many skateboarders grow up in small towns, during its 20th anniversary year, etnies is taking on rural America with the Small Town Tour.
The fun doesn’t stop here. etnies has more Anniversary shenanigans up its sleeve for 2006. etnies.com will keep you in the know.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto-x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com.