ACTIVE RIDE SHOP OPENS THIS SATURDAY, AT THE CAMP!

Costa Mesa – Surf, Skate, Snow and Fashion retailer, Active Ride Shop opens this Saturday, August 14th at The CAMP specialty retail center located at 2937 Bristol Street in Costa Mesa, phone 714 432 1918.

“The Active Family is proud to be a part of The CAMP,” states Shane Wallace, owner of Active Ride Shop. “We have worked side by side with some of the Leading Manufactures to bring to the customer the most elite fashion, footwear, surf, snow, & skate retail store in Southern California and look forward in providing The CAMP customer an experience that will last in their mind forever.”

Active is a youth culture phenomenon, backed by world-renowned top athletes. The Active skate team includes Eric Koston, Andrew Reynolds, Geoff Rowley, Mark Appleyard and others. Active also sponsors world class Surfers, Snowboarders and Bands.

“We are very excited about the Active store at The CAMP,” states Shaheen Sadeghi, owner and developer of The CAMP. “Active brings to the customer a diverse, cross-culture mix of product representing all the top core Surf, Skate and Snow brands (both hard and soft goods). Active’s presence will greatly contribute to the authenticity and product mix at The CAMP.”

Active has several special events planned for 2004. Mid-September Active will celebrate with a Grand Opening event for the entire Industry as well as reach out to the community with an afternoon full of music, Active Skate Team pros and art showcasing amazing talent from within the Skateboard Industry. Active will also hold a World Class Skate Demo over the next 60 days (call Active for more information at 714 432 1918). In addition, Active will be hosting the 2004 Burton Snowboards World Tour in Fall 2004. Stop by Active at The CAMP for further information.

About The CAMP:
The CAMP, is a cultural retail center for the outdoor and action sports adventurist located in Costa Mesa and home to retailers: Adventure16 and Patagonia (mountaineering, hiking, climbing, camping), Active Ride Shop (Surf, Skate, Snow), Cycle Werks (mountain, BMX and road), Bikram Yoga (hot yoga), Liburdi’s Scuba Center (scuba equipment, certification and underwater photography), Native Foods (vegan café), The Lodge Restaurant (homestyle, gourmet cooking), Village Bakery (pastries, artisan breads).

The LAB and The CAMP, across the street from each other on South Bristol in Costa Mesa, invite you to experience their newly titled shopping district, “SoBeCa” (“SoBeCa” stands for South On Bristol Entertainment, Culture & Arts), and encompasses a unique shopping destination in Orange County, home to boutique retailers, specialty outdoor shops and a multitude of restaurants. SoBeCa also serves as an important place of gathering and education for the local arts community with a constant array of music and special events. The LAB and The CAMP’s fresh approach to retailing has garnered international press and recognition.

The CAMP * 2937 Bristol Street, Costa Mesa, 92626 * www.thecampsite.com